A prosperous year for Golden Lotus (Sen Vang) Company

DNHN - Sen Vang Company (Golden Lotus) held the Miss World Vietnam and Miss Grand Vietnam national pageants in 2023.

At Quy Nhon City, Binh Dinh Province, the Miss World Vietnam 2023 final round got underway in July. The Golden Lotus Company included a variety of initiatives to boost tourism and the city's culture. Apart from selecting a new Miss, the competition featured other fashion events, including the two Vietnam Beauty Fashion Fest exhibitions that showcased numerous designers to the public.

Hoang Nhat Nam, the director, lavishly invested in the outdoor stage for the two fashion shows, which elevated the domestic fashion runway, particularly the outside stage, and created a viral effect. The runway demonstrated Quy Nhon's commitment to advancing marine tourism with its concept of a coral reef and swimming fish.

More than 13,000 individuals attended the July 22 national final night, which boosted the economy, advanced maritime tourism, and highlighted MerryLandaryland Quy Nhon's lodging and dining options. In keeping with the contest's objective of selecting a beauty deserving of the title Miss World Vietnam 2023, it also provided a platform for promoting Vietnam's image, nation, and people to friends and visitors from abroad.

The Golden Lotus company successfully staged the Miss Grand Vietnam 2023 pageant after Miss World Vietnam 2023. The goal of Miss Grand Vietnam, which took place in Ho Chi Minh City, was to select a champion who would represent Vietnam at the national Miss Grand International competition. Miss Grand Vietnam's construction of a spectacular National Costume competition night was her finest accomplishment. Director Hoang Nhat Nam and the mentors helped young designers create 69 costumes imbued with Vietnamese culture and tradition.

The head of Miss Grand Vietnam 2023's advisory board, Mr Duong Trung Quoc, evaluated the national cultural costume competition night after it had concluded and said it was well regarded for its integration of many artistic and cultural forms. "Your on-stage expression of yourself is a very contemporary approach to culture, and it's a lot more comprehensible than reading an encyclopaedia or dictionary. It would be unfortunate if the costumes were kept for the play and were not used in the streets or on the strolling street. The great resources in Ho Chi Minh City should be utilised, historian Duong Trung Quoc stated.

General Director of Miss Grand Vietnam 2023, Director Hoang Nhat Nam, stated that he gave considerable thought to each contestant's outfit, making sure it would both make the candidates shine and convey the spirit of the costume. Director Hoang Nhat Nam did an extensive study and produced up to seventy-five visual scenes together with music in just five days to ensure the programme ran smoothly.

Every participant in the international version has the same background. But we have to give it life, shape it, and highlight the cultural component in every performance for the national cultural costume competition. Director Hoang Nhat Nam said, "I believe makeup, costumes, visuals, and music enhanced the traditional cultural costume competition so that the audience could fully enjoy the cultural element from the designer."
Every outfit conveyed a different tale, expressing a range of emotions from childhood recollections to the laborious efforts of farmers and the abundance of nature, the land, and the Vietnamese people. Following the semi-final and final nights, Le Hoang Phuong emerged as the contest's deserving representative, getting ready for her homecoming as Miss Grand International 2023.

Ngoc Thu