Vinamilk is the world's sixth largest milk brand

DNHN - Brand Finance, the UK's premier brand valuation business, has officially identified the Top 50 most valuable brands in Vietnam. As a result, Vinamilk remains the most valuable food brand in Vietnam, according to this rating, and is also honoured to be named "the world's sixth largest dairy brand."

This is the seventh year that Brand Finance, the world's top brand valuation business, has organized the Brand Finance Vietnam Forum 2022 event to reveal the value of Vietnam's national brand and to celebrate the TOP 50 most valuable brands in Vietnam in 2022. Vinamilk has taken part in 15 Brand Finance brand rankings since it was first revealed in 2015.

Previously, the Vinamilk brand was identified as the sole representation from Southeast Asia in the Top 10 most valuable dairy brands internationally (6th place) and the Top 5 strongest milk brands globally in Brand Finance's Global Food and Beverage Industry Report 2022. (2nd place). Notably, despite its high brand value, Vinamilk's expansion potential is still highly valued when it becomes the most promising global dairy brand in 2022.

"Vinamilk is always fully aware of the significance of the brand in the growth of the firm, especially in the sector of food and drinks in general and the dairy industry in particular," said Ms Bui Thi Huong, CEO of Vinamilk. Vinamilk's brand value has always been established from the most important pillar, which is product quality, service, and reputation among customers in Vietnam and in every nation where Vinamilk is present, through 46 years of establishment and development. I think that thanks to the efforts of Vietnamese enterprises, Vietnam will be much higher on global rankings, confirming the status and worth of Vietnamese national brands."

"We can tell that the pace of value rise of Vietnamese brands is higher when compared to some multinational brands in the region." This is due to the recent quick transformation and adaption of Vietnamese brands. "We watch and discover that the transformation to adapt to post-Covid changes is extremely good, and this may be a major cause for Vietnamese brands to break out compared to the area," said Mr Lai Tien Manh, Brand Finance representative in Vietnam.

According to Brand Finance, Vietnamese firms fared well during the epidemic, with the overall value of the Top 50 most valuable brands in 2022 reaching 36.6 billion USD, a 36% rise over 2021 and the region's largest growth. This also demonstrates that many Vietnamese firms have long-term and sustainable plans for building their brands and that brands, in turn, contribute significantly to the long-term success of enterprises.

"Sustainable development and the role of ESG in businesses" was also the topic of Mr Alex Haigh's presentation at the forum, in which he highly appreciated the efforts of the leading companies on sustainability, thereby accelerating progress and creating a positive impact on the industry as a whole.

This year, the "Vietnam National Brand" was valued at USD 431 billion by Brand Finance, ranking 32nd internationally, and had the fastest growth rate in the pandemic's first three years. Vinamilk has been named a national brand in Vietnam for 12 consecutive years and is regularly ranked in the top positions in brand rankings by prestigious international organizations. Vinamilk is currently the sole representative of Vietnam and Southeast Asia, is one of the Top 40 largest dairy companies in the world in terms of revenue (according to Plimsoll, UK), and has exported products to 57 countries and territories on an ever-expanding scale.

PV