Vietnam recognises the value of its cultural heritage and resource potential.

DNHN - The "World's Leading Heritage Destination 2023" accolade was bestowed upon Vietnam at the awards ceremony, surpassing numerous formidable contenders such as Egypt, Greece, Japan, the United Arab Emirates, Brazil, and Armenia.

Vietnam was awarded the prestigious title of "World's Leading Heritage Destination 2023" at the World Travel Awards, which took place recently in Dubai, United Arab Emirates.

As per data provided by the Vietnam National Tourism Administration, Vietnam emerged victorious over several formidable contenders, including Egypt, Greece, Japan, the United Arab Emirates, Brazil, and Armenia. Vietnam has been bestowed with this esteemed accolade on four occasions thus far: three times in 2019, 2020, and 2022.

Vietnam, through the attainment of the title in 2023, reaffirms its unique allure and potential of its natural resources and the significance of its extensive cultural legacy. This title affirms the nation's heritage preservation and promotion efforts and assists Vietnam in further promoting its tourism image to international allies, thereby contributing to the elevation of Vietnamese tourism. Male.

Vietnam, apart from being designated as the World's Leading Heritage Destination 2023, has also garnered accolades in various local destination categories. Particularly prestigious was the designation that "World's leading city tourist destination 2023" be bestowed upon Hanoi. "World's Leading Natural Island Destination 2023" was the designation bestowed upon Phu Quoc Pearl Island. Moc Chau was designated "The preeminent local natural destination in the world in 2023." The "World's Leading Local Cultural Destination 2023" accolade was bestowed upon Ha Nam. The designation "World's Leading Town Destination 2023" is bestowed upon Tam Dao...

Furthermore, several tourism enterprises based in Vietnam were bestowed with accolades during the concluding ceremony of the World Travel Awards 2023. More specifically, Vietravel was honoured as the "World's Leading Tour Operator" for the seventh consecutive year, and Regional Sun World Fansipan Legend tourism in Lao Cai was awarded "double" the accolades for "World's Leading Cultural Tourist Area" and "World's leading natural landscape tourist area 2023"...

As stated by the Vietnam National Tourism Administration, the designation of the country as the preeminent Heritage Destination globally further validates its potential, status as a foremost destination for natural resources, and enduring cultural heritage significance. The award will serve to enhance the reputation of Vietnamese tourism among its international allies while reaffirming the community's commitment to preserving and promoting its cultural heritage.

As stated by Dr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration, cultural heritage serves as a compelling tourism asset that propels an increasing number of visitors, particularly those from around the world. across the globe to Vietnam. Cultural heritage is regarded by the tourism industry as a critical pillar and foundation for the economic growth of the sector; it actively contributes to the branding and positioning of the Vietnamese tourism brand. In numerous locales, including Hue, Hoi An, Ha Long, Trang An, and Hanoi, heritage-based tourism has generated employment and revenue for the local populace. In addition to fostering a greater appreciation and understanding of cross-cultural interactions and diversity, heritage tourism provides a foundation for the development of acceptable standards of behaviour among individuals, tourists, and the heritage sector. The advantages of heritage tourism are substantial. A portion of the revenue generated from heritage tourism is reinvested into heritage preservation, restoration, management, and honouring. Heritage tourism significantly contributes to the promotion and preservation of cultural heritage in a sustainable manner...

The World Travel Awards (WTA) is the preeminent accolade in the tourism industry, known as the "Oscar" of the sector. This event has been conducted annually since 1993 to recognise, reward, and honour outstanding tourism-related organisations, businesses, and destinations.

World Travel Awards awarding categories consist of the following: accommodations, resorts, airlines, travel, destinations, and parks. In addition to the awards ceremony for the WTA Asia-Pacific region held in Ho Chi Minh City, other regional ceremonies were held in Batumi, Georgia, Dubai, UAE, and the island nation of Saint Lucia.

Minh Phuong (t/h)