The third factory will be inaugurated in the first quarter of 2023 according to international standards to prepare for export cooperation projects in 2023..

DNHN - How did billionaire Vo Sy Dat establish a French-quality Vietnamese brand while serving as one of the primary sponsors of the "Miss Vietnam 2022" competition? Enterprise and Integration Magazine had a conversation with him on the occasion of the Lunar New Year.

"I have extensive knowledge of distributing French-imported overseas fragrance products. By accident, a female customer visited the shop one day to purchase items to gift to her mother for her birthday. After purchasing it on the way home, Ms She broke the perfume bottle by accident, and she returned it to the store crying because she regretted it. She expressed her sadness at having spent an entire month's pay on a gift for her mother's birthday. I was so moved by her that I got her a comparable new item so she could get a birthday present for her mother."

"I immediately had the thinking that it would be better for the Vietnamese people if Vietnam had a perfume product of that high calibre but at a significantly reduced cost. And research, research, research. After 8 years of searching, CHARME was at last born"-.

When he spoke about the history of the CHARME brand and businessman Vo Sy Dat's desire, he did so in an emotive manner.

Can you tell your start-up story while deciding to become an entrepreneur as one of today's successful young entrepreneurs? What has contributed to Vo Sy Dat's current success? And why did you decide to sell perfume as your product?

Entrepreneur Vo Sy Dat: I don't think I'll become too well-known in this environment because of my fiery personality. I simply work hard and persistently toward the objective I have set. Additionally, Vietnam's perfume industry is still quite young, and Vietnamese consumers generally have little faith in products that are Made in Vietnam. With the tagline "Good quality is irrefutable," however, I am personally quite adamant, and I think clients will accept it. I chose perfume since it has a huge market and appeals to all demographics; having a larger "target" will facilitate commerce. The remaining issue is how to alter Vietnamese consumers' perceptions of Vietnamese products, which can only improve product quality.

The confidence of the employees, the sales effort system, and most importantly, the customer’s acceptance of the product are all factors that have contributed to VO SU DAT I's success as it is today. I have always believed that if Vietnamese products are nice, high-quality, and safe for users, home consumers will support them.

Every name has a unique meaning, and some names even include an entire narrative. Can you explain the meaning of CHARME and why you decided to use it as the name of your product brand?

Vo Sy Dat, a business owner, once distributed foreign items before starting his brand. On a sales day, he offered a female customer a bottle of Chanel Coco Mademoiselle perfume, but 15 minutes later, she turned around. returned and beseeched me, "Can you sell me a bottle like this one? I bought your perfume bottle here earlier, but on the way back I hung it in the car and it cracked. Can I request a refund because I've run out of money? I'll leave my ID here and come back to pay when I do." If she couldn't afford the smaller bottles, I admonished her uncomfortably. She uttered: "I didn't have to purchase it for myself; I did so in honour of my mother's birthday and wanted to show my mother that I had a successful career. peace of mind regarding you I regret having sold it to her, and at this same moment, I got the idea, "How great it would be if Vietnam had a perfume line this good at a lower cost. And after some serious investigation over the course of two years, I eventually came across a partnership with manufacturers and brought production technology from France to Vietnam to establish a plant. and began manufacturing The reason I chose French as the language for the brand name, CHARME, is that when the letters are separated, CHA R ME, which is derived from the filial story of the other woman who received perfume as a gift for her birth, can h reflect the filial piety culture of our Vietnamese people. According to the perfume industry, CHARME has a seductive meaning, so I chose that. That's the reason I made CHARME my product brand.

What sets Charme Perfume apart from other product categories on the market?

Entrepreneur Vo Sy Dat: I want to develop a high-quality product that is well-known in Europe but at a low price to satisfy demand. This is a wonderful value sharing that is challenging for other businesses to execute. utilized by Vietnamese people because of their low wealth. A perfume line with a similar style and quality to CHARME would have to cost more than 3 million VND or more, whereas, at CHARME, it costs just over 1 million VND. This makes the product value of CHARME Perfume unique. The difference between CHARME and other brands is that the perfume lasts the same amount of time, however, the design is more exquisite and expensive.

Is it too hazardous for a Vietnamese brand operating in the perfume industry in Vietnam to focus primarily on perfume when local customers still choose imported scents? Vietnam?

Entrepreneur Vo Sy Dat: Vietnam's economic integration with European and American nations is currently expanding, and it is quite simple to transfer technology to Vietnam. Since that time, Vietnamese products' standards and quality have been well-guaranteed to provide consumers with a sense of security when using them. I am convinced that if Vietnamese products uphold the standard of prioritizing the needs of their customers, they will earn the trust. of a client. I believe this is a fantastic chance for CHARME to demonstrate the hearts of its clients rather than taking chances. And evidence that CHARME, as its name suggests, has charmed clients' hearts over the past six years. Simply give it a try; you'll like it.

Can you share your knowledge with young individuals who are just starting and offer advice?

Vo Sy Dat, an entrepreneur, says that when she first opened her own company, there was just one strategy to win over clients: DARE TO THINK, DREAMS. I believe that holds for many industries: if you know how to prioritize your clients, you will stand a very good chance of succeeding. Before developing a product, we must first analyze, measure, and survey the market; this will increase the likelihood of success and significantly reduce risk. Consider the value the product provides to clients, especially when starting a firm.

Entrepreneur Vo Sy Dat: By 2023, CHARME will have expanded to 300 points of sale across the country, established a dependable 10,000-member internal distribution network, and opened new branches to sell to Eastern nations. Russia and India are two potential markets, as well as South Asia. To get ready for export cooperation projects in 2023, the CHARME PERFUME Company will open its third factory in the first quarter of 2023 by international standards.

Story of inspiration from CHARME Nguyen Thi Diep, Sales Director at GOOD CHARME, has annual sales of $29 billion and ranks among the company's "Top 7 highest revenue"

Someone else will hire you to construct their dreams if you don't build your own.

Uyen Nhi – Phuoc Lap