The journey of 30 years of pioneering in building telecommunications infrastructure, developing technology for customers

DNHN - After 30 years of construction and development, MobiFone is progressively transforming from a prominent mobile telecommunications service provider into a diversified telecommunications-digital technology enterprise.

After 30 years of development, MobiFone has consistently worked to maintain its position as Vietnam's foremost technology company. Simultaneously, the corporation is always committed to providing quality services and telecommunications experiences, progressively bettering the lives of users, and maintaining its position as the industry leader in terms of quality customer service.

30 years of innovative construction, development, and quality enhancement for the customer's benefit and satisfaction.

With its position as the only mobile telecommunications operator on the market, MobiFone has rapidly launched a new wind, with the operating motto "anytime, anywhere" serving as a guideline for the development of many domestic businesses.

MobiFone prioritises the needs and experiences of its consumers at all times. Not only in providing superior service quality and increasing consumer incentives but also in delivering the most innovative and cutting-edge mobile experiences. MobiFone is the first operator to approach the concept of customer care, creating unique user experiences based on international partners' and friends' knowledge and recommendations.

Improving customer benefits, and "Long-term connection" helped MobiFone usher in the era of businesses racing with incentives in 2006. MobiFone was voted "The mobile network with the finest service and customer care" and "The most popular mobile network" for many consecutive years (2005-2010).

MobiFone is always striving to better its products and services to provide customers with complete satisfaction, as it follows the trend of technological advancement and smartphone usage among its customers. In addition to traditional customer care services such as call centre answering inquiries, contacting out to take care of customers, and taking care of customers, MobiFone has implemented an increasing number of digital customer care services.

2021 will be the year that MobiFone's efforts are recognised with prestigious awards in Vietnam and abroad. MobiFone was honoured to receive the International Stevie Award – Bronze Award with the nomination of Digitizing the Long-term Connection programme in the category of Innovation Award in telecommunications customer service and the award "Service Provider typical telecommunications in terms of quality of mobile broadband customer care" by the International Data Group in Vietnam (IDG Vietnam) in collaboration with the Radio Electronics Vietnam (REV), the Digital Communication Association of Vietnam ( (VDCA). In addition, the company is proud to have two products included on the list of typical digital products, services, and solutions, namely the solution to prevent spam calls (MobiFone Spam Call Prevention) and the mobile application My MobiFone.

My MobiFone is MobiFone's comprehensive online consumer service platform. My MobiFone permits simple login via a variety of methods, including OTP SMS, 3G/4G MobiFone, and Facebook/Google social network accounts. With My MobiFone, customers can manage their account balances intuitively, pay swiftly with their bank accounts, or sign up for Autopay to automatically recharge their accounts, pay monthly expenses for postpaid subscribers, and maintain open communication. Specifically, each customer can select and customise a flexible bundle based on their unique utilisation requirements.

My MobiFone enables the management of multiple phone numbers through a single application, which is safe and secure with fingerprint/face authentication when reviewing a bill or making an online payment… Customers can update their subscriber information, interact 24 hours a day with the aid of automated answering software, and can directly measure MobiFone network performance when evaluating network quality. My MobiFone enables eSIM changes directly within the application, which is a feature exclusive to the My MobiFone customer care app on the domestic telecommunications market for the international iPhone version with eSIM.

In addition, My MobiFone provides a platform to support business customers when it is possible to promote services based on each event, promotion programme, and direct impact on MobiFone network subscribers, as well as integrate services. This facilitates Vietnamese businesses' access to MobiFone's large subscriber database by providing numerous attractive incentives.

On the occasion of the company's 30th anniversary, My MobiFone users will receive a special offer.

Customers' reliance and loyalty contribute to MobiFone's achievement. In response to this confidence, MobiFone constantly and persistently endeavours to improve service quality, perfect products, and provide customers with the best experience possible. Celebrating 30 years of innovation, MobiFone is grateful to loyal customers with the programme to receive fortunate gifts on the My MobiFone application. Customers accumulate points to access gifts and have the chance to receive a variety of desirable rewards. The total reward value is close to 1 billion VND.

The programme "Earn Points - Receive Gifts with MobiFone for 30 Years" runs from April 3, 2023, to May 15, 2023, and offers numerous attractive rewards, including smartwatches, power banks, Bluetooth headsets, universal chargers and cables, thermos bottles, and hundreds of VinID gift cards.

Consequently, subscribers (TB) concurrently meet the following conditions: prepaid and postpaid TB operate in both directions on the network; The programme will be eligible for main account revenue (for prepaid subscribers) or incurred charges (after deducting Promotions, excluding average charges) for average postpaid subscribers in the last 3 months 75,000 VND (months n-1, n-2 and n-3, where n is the month of programme implementation). In the My MobiFone application, subscribers partake in the programme in two stages: accumulating points and receiving presents.

From midnight on April 3, 2023, to 11:59 p.m. on April 16, 2023, subscribers can accumulate points on the My MobiFone application to receive incentives. Daily Attendance, referring peers to the My MobiFone application, making Online Payments, and purchasing a bundle are all ways to earn points on the My MobiFone app.

The gift-receiving period runs from April 18, 2023, to May 15, 2023, and is comprised of three groups: 30 subscribers with the highest cumulative total points will receive Smart Watches or VinID gift cards; 300 subscribers with the highest cumulative total points will receive a power bank or VinID gift card; 6,000 subscribers with the highest cumulative total points will receive a Bluetooth headset, a charger and a universal charging cable, or a Thermos bottle. For more information, please call the information line at 9090.

PV