Thanh Hoa: Announced the launch of smart tourism products

DNHN - On April 2, the Thanh Hoa Department of Culture, Sports, and Tourism organized a ceremony at the Lam Kinh Historic Site (Tho Xuan District) to unveil smart tourism goods and welcome guests to the main area at the Lam Kinh Imperial Palace.

Nguyen Trung Khanh, Director General of the Vietnam National Administration of Tourism, stated: "The event in which Thanh Hoa hosts the launching ceremony of smart tourism products and welcomes visitors to the Lam Kinh Main Palace is a significant and timely event at a time when Vietnam is officially reopening tourism activities under new normal conditions." He also expressed optimism that Thanh Hoa province would fully utilize its potential and capabilities, prioritize digital transformation, and pioneer smart tourism development

The Thanh Hoa smart tourism project is being undertaken in two stages.

During Phase 1 of the project, worked on making Thanh Hoa's tourist sites smart and developing a smart tourism app that did a good job of digitizing them.

This included features like virtual reality 360-degree trips, augmented reality trips, and search and lookup tourist information.

Thanh Hoa province is now collaborating with Mobifone to digitalize tourism at well-known locations like the Lam Kinh relic site, the Pu Luong community tourist area, the Ho Dynasty castle, and Nua Temple. - formalized 

Phase 2 will concentrate on enhanced capabilities for integrating lodging, transport, restaurants, and entertainment businesses. Along with this launch, Thanh Hoa province has established an aim of developing mobile apps that give travellers information about places, tourist goods and services, and automated tour explanations by 2025.

Thanh Hoa province intends to install a public wireless internet system in all key tourist areas and attractions to serve tourists; tourist information and service lookup machines will be installed in all key tourist areas, including Tho Xuan airport, Thanh Hoa station, and Na Meo international border gate.vv To accomplish this goal, Thanh Hoa province will continue to deploy virtual reality and augmented reality products at tourist attractions and points of interest, as well as expeditiously complete the project of a tourism web portal and tourism and information tourism applications on mobile devices in Thanh Hoa province.

Additionally, Thanh Hoa will conduct research to update and digitize tourist data, as well as encourage the use of technology in the registration of locations and safe services on the "Safe Vietnam Tourism" application map, as well as provide and sell online services and accept online payments.

Lam Kinh-Lam Son (Tho Xuan district) is a country of gifted people, the birthplace of national hero Le Loi, the scene of the Lam Son rebellion against the Ming invaders, and the repository of the later Le dynasty's immensely significant architectural and cultural legacy.

The relics at Lam Kinh have been examined and maintained, and several artefacts have been repaired and restored, eventually reconstructing the city's original look.

Work began in 2010 to preserve and rebuild Lam Kinh's main hall, using the foundation and foundation system found during archaeological excavations.

According to scholars, archaeologists, and scientists, Lam Kinh's main hall is the world's biggest and most complicated wooden building, necessitating extensive exploration, investigation, and testing.

The main hall has been completed to date, with architecture in the Le Dynasty style; the building is a beautifully carved wooden structure made of more than 2,000 m3 of ironwood, which has been erected over many years by expert artisans. This is the biggest ironwood project in Vietnam at the moment.

Additionally, the artistic designs on the surface of the dragon-shaped wooden framework, the Le Dynasty's mascots, clouds, flowers, and leaves are embossed and carved in many layers with a depth of between 10 and 20 cm.

It can be said that the main hall serves as the heritage's soul, imbuing Lam Kinh with the look of an old capital in the country of Thanh, a spiritual and human genius.

Thanh Hoa's distinctive tourist goods will be expanded via the use of digital technology and resources, providing visitors with new and unique experiences and rebranding Thanh tourism.

Mr Nguyen Van Thi, Vice Chairman of Thanh Hoa Provincial People's Committee, stated during the ceremony that the official announcement of welcoming tourists to visit Lam Kinh Main Palace and implementing practical tourism applications at the tourist site Lam Kinh history will increase the attraction for tourists from all over the world; this is a significant push for Thanh Hoa's cultural tourism products and spiritual history to gain a worthy position and attract an increasing number of tourists.

Quang Thang