Thanh Ha lychee (Hai Duong) was introduced and marketed to consumers in the capital.

DNHN - In collaboration with BigGreen Vietnam Clean Food Co., Ltd., the Hai Duong Department of Agriculture and Rural Development inaugurated the Thanh Ha lychee display, sale, and introduction at 111 Hoang Van Thai, Thanh Xuan district, Hanoi.

The purpose of the event is to strengthen the connection between consumption and create favourable conditions for Thanh Ha lychee products to reach customers in the capital and at large enterprises, domestic and foreign investors, thereby enhancing the efficiency of Thanh Ha lychee products over time. Economic outcomes, lychee fruit's worth.

Mr Nguyen Tien Hung, the director of BigGreen Vietnam Clean Food Co., Ltd., disclosed that a large number of goods was placed on the shelves, but by noon, the amount of lychee at the counter was low, and customers purchased it. so many. In two days, on the 10th and 11th of June, the price of lychee products will be reduced by 20%, so customers will pay 52,000 VND/kg instead of 65,000 VND/kg.

We consumed approximately 50 tonnes of Thanh Ha lychee during the previous harvest when there was no connection programme. With this year's harvest, we will likely consume three to four times more than last year. BigGreen exports standard Thanh Ha lychee products to neighbouring provinces/cities and the southern region, in addition to selling them in Hanoi.

Mr Nguyen Tien Hung, who is always looking for new products to bring back to consumers, stated that there are two criteria for selecting lychee products: quality and safety. This is also why we select the Thanh Ha lychee region, which is currently exported to the United States, Japan, the European Union, etc. Because these are discerning markets with strict quality controls, expanding area codes, and extremely stringent standards.

The domestic market consumes approximately fifty per cent of Hai Duong's total lychee output. Ms Luong Thi Kiem, Deputy Director of the Hai Duong Department of Agriculture and Rural Development, stated that consumers have received and praised the quality of Hai Duong lychees since the end of May 2023. The price of litchi at the beginning of the season is quite high; early lychee tea in the province of Hai Duong sells for between 70,000 and 100,000 VND/kg at the garden and between 100,000 and 150,000 VND/kg to consumers.

Currently, the Thanh Ha litchi harvest is in full swing, and this is also the time when the Hai Duong Department of Agriculture and Rural Development decides to conduct promotional and trade promotion activities in the Hanoi market. Ms Luong Thi Kiem explained, "This promotion and introduction to customers is effective not only for one year but also for many years. Therefore, we harvest the best local lychee varieties at the optimal time and introduce them to consumers in the capital."

Ms Luong Thi Kiem stated that in addition to traditional trade promotion activities, the province of Hai Duong will promote communication on social media channels so that even young people can access our litchi. In addition, they hope that, from now until the end of the harvest, with the messages that consumers have heard, they will enjoy the best lychee fruit of the province of Hai Duong and, as a result, will love and use it more.

"Consumers will go to reputable places to purchase products that meet export standards in export-growing regions. The price will be slightly higher, but the quality will be assured. Ms Luong Thi Kiem stated that it is also a motivation for lychee farmers to produce more high-quality products and serve consumers in the coming years.

According to Mr Nguyen The Hiep - Deputy Director of the Hanoi Department of Industry and Trade, standard Thanh Ha lychees exported to the U.S., the European Union, and Japan are present and sold to consumers in the capital; this is an effort to test the efforts of litchi growers, distribution businesses, and the involvement of authorities.

In the spirit of cooperation, support to promote, and link the supply and demand of goods in the field of industry and trade between Hanoi and other provinces/cities, including Hai Duong, Mr Nguyen will work to connect the supply and demand of goods. The Hiep believes that Ocoop fruit and agricultural products between the two regions will continue to increase in the future. This not only makes it possible for people to consume quality products, but also enables consumers in the capital to access and recognise the product's design, brand, and country of origin. to prioritise consumption and selection.

The Director of the Hai Duong Department of Industry and Trade, Mr Tran Van Hao, stated that in addition to diversifying the market for lychee consumption, Hai Duong remains committed to the domestic market. To maintain the position of lychee fruit in the domestic market, Hai Duong quickly connected with provinces and cities, trade centres, supermarket systems, and e-commerce floors to introduce and promote the quality, of Hai Duong lychee output to individuals and businesses.

Mr Vu Viet Anh, Chairman of Thanh Ha District People's Committee, stated that to actively produce lychees this year, Thanh Ha District has developed trade promotion plans in numerous provinces and cities, with a particular emphasis on coordinating with the central government. centres, supermarkets in densely populated cities and industrial parks; organising the Thanh Ha lychee week in Hanoi; establishing trade promotion delegations for lychee products in certain locales, border gates... In addition, to ensure the quality of lychee fruit, Thanh Ha district collaborated with Department of Agriculture and Development professionals. Rural development to propagate and advise households to strictly adhere to the care process; assigning specialised personnel to supervise production areas; overseeing the harvesting of fruit trees...

The lychee grown in Thanh Ha has superior quality compared to lychee grown elsewhere due to the favourable climate and soil conditions. According to the district leader of Thanh Ha, Thanh Ha lychee is grown and cared for by stringent standards; therefore, Hai Duong wishes to introduce this delicacy to consumers across the nation. The original Thanh Ha lychee is typically small and round, with a skin that is paler pink and smoother than that of litchi grown elsewhere. When viewed as a whole, Thanh Ha lychee stalks are uniform and softer. When peeled, Thanh Ha lychee fruit has a fragrant scent, does not allow water to stick to the hands, has crisp, white pulp, and is odourless. When consuming litchi fruit, which has a sweet, cool flavour, there is no brown, astringent film between the pulp and seeds, as there is in other litchi varieties. Typically, Thanh Ha lychee seeds are small, dark brown in colour, and many of them are as small as a pea.

According to the Hai Duong Department of Agriculture and Rural Development, the province of Hai Duong will have 8,880 hectares of litchi in 2023, with the majority of this land located in Thanh Ha district and Chi Linh City. The majority of fabric production areas in the province of Hai Duong adhere to safety procedures. There are 52 growing areas totalling 610 hectares that adhere to the VietGAP and GlobalGAP standards. Up to this point, Hai Duong has been granted and kept 203 growing area codes for export to Japan, the United States, Australia, China, and Thailand. There are thirteen export packaging facilities for China, Japan, Australia, New Zealand, the United States, and Thailand.

In 2023, it is anticipated that approximately fifty per cent of Hai Duong's lychee output will be consumed on the domestic market, while more than fifty per cent will be exported. Approximately 10% of the exported lychee output is sent to discerning high-end markets such as Japan, the United Kingdom, the United States, and Australia. 45% of the exported lychee output is sent to traditional markets such as China, Laos, Cambodia, and Malaysia. The quality of Hai Duong lychee is highly valued by consumers in potential and premium markets, and it is consistently well received.

To date, approximately 32,000 tonnes of litchi have been harvested in Hai Duong, exceeding 52 per cent of the province's total output. The export output of lychee is estimated at 16,000 tonnes (more than fifty per cent of output); the Chinese market imports 13,000 tonnes, and the remainder is exported to high-end markets such as Japan, the United States, and Australia... The remainder of the lychee from Hai Duong has been consumed on the domestic market.

Hanh Nguyen