Tendencies in brand identity design for the food and beverage retail sector in 2023

DNHN - In the food and beverage retail industry, the brand identity package must not only be creative and sophisticated, but also convey the product's uniqueness, value, and message.

In the context of intensifying market competition and fluctuating elimination rates, food and beverage retailers must adapt continuously to new consumer trends, preferences, and expectations. the act of consuming. In addition to product quality, many brands have recently altered their brand identities.

1. 1. Minimalism still brings its own "quality" to logo design.

In recent years, there have been numerous instances of local and international retail food and beverage brands undergoing a dramatic "makeover" by replacing outdated images and identities with innovative new ones.

For instance, the brand Vinamilk, the new logo design, and the product packaging have received a "rain" of praise from consumers. In addition, this brand has released its websites that allow users to create personal logos with a similar design to Vinamilk's logo, which has become a new social media trend.

These modifications share a focus on minimalism, clear outlines, and the elimination of unnecessary complex details. The designer employed a neutral color scheme and limited the use of cumbersome textures to produce images that are simple to remember and comprehend. The challenge of this minimalist design is preventing the logo from becoming monotonous or uninteresting while retaining the brand's distinctive characteristics.

1. 2. Trends in graphic design within the food and beverage retail sector

Similar to the "no-makeup makeup look" trend in the beauty industry, the food and beverage retail industry appears to be moving in the direction of minimalism and concentration on the product.

Here are a few highlights of the food and beverage retail industry's graphic design trends in 2023:

- Create a vibrant, eye-catching design by harmoniously coordinating bright, striking colors.

- Create an emotional connection with customers by highlighting the product's features or story with illustrations that are simple but easily recognizable.

- Font selection that is both simple and contextual. Using the appropriate fonts contributes to the design's consistency, emotionality, readability, and memorability.

Avoid complicating the layout with numerous decorative elements that divert the viewer's attention and position the product image in the middle.

1. 3. The "greening" trend in packaging design

Currently, packaging is gradually becoming as important as product quality, which is an essential component of fostering competition. The current packaging design trend emphasizes minimalism while maintaining brand consistency through the use of simple, bright, and easily visible layouts and images. Use hues.

The trend of "greening" packaging is not a new one, but it continues to exert a significant influence on the production process and packaging design of businesses. Globally increasing use of eco-friendly products has compelled businesses to follow suit.

Plastic and nylon packaging is gradually being replaced by more environmentally friendly materials such as paper, glass, biological packaging, and recyclable and recyclable plastic packaging. Utilise again.

H.C (t/h)