Sao Mai Super Feed: Smart well-known brand choice for healthier fishes
- 173
- Brand
- 00:24 25/05/2023
DNHN - Sao Mai Super Feed is a well-known brand in the aquafeed industry, particularly for pangasius food. Sao Mai Super Feed has made a lasting impression on consumers due to its high quality, reasonable price, and excellent after-sales service.
The product is manufactured in accordance with European technology, conforms to international standards, and has a high nutrient content to accelerate the growth of commercial fish, reduce costs for farmers by 20%, and boost growth rates by 20% compared to the previous year. with normal food. Sao Mai Super Feed adheres to the 3H criteria of Health, High Quality, and High Technology (Health - High Quality - High Technology), achieves an excellent FCR, and requires only 1.2 - 1.5 kg of food per kilogramme of catfish gained.
"SUPER FEED" FOR "SUPER FISH"
Since its introduction to the market, Sao Mai Super Feed has made a significant contribution to the growth of Vietnam's aquaculture industry. To achieve these results, Sao Mai Super Feed has implemented the LEAN production and sales methodology. LEAN is a production management method developed by Toyota Corporation, Japan, with the objective of minimising waste in the production process by optimising processes, increasing efficiency, and reducing costs. To ensure the quality and quantity of products and services, Sao Mai Super Feed continuously monitors and evaluates sales performance using indicators such as closing rate, average transaction value, lead time, and customer satisfaction.
This is a significant milestone for Vietnam's seafood industry; over the past two decades, pangasius has evolved from a native fish species primarily exploited in the wild to a strategic product with a prominent position in seafood export. Currently, "Vietnamese Catfish" is exported to more than 150 countries, agricultural output has increased more than 50-fold, surpassing 1 million tonnes per year, and export value has increased 65-fold, contributing approximately 2% to the country's GDP. Sao Mai Siper feed has successfully distributed its products through a network of 2,000 agents in 63 provinces and cities, accounting for 25% of the national pangasius feed market. The origin of raw materials for processing is strictly regulated to ensure the proper quality and conformity with industry standards: 10TCN 864:2006 and 10TCN 984:2006 of the Ministry of Agriculture and Rural Development. To ensure product quality and food safety, Sao Mai Super Feed is also optimised according to international standards such as HACCP, ISO, GLOBAL, GAP, ASC, and BAP.
Based on the success of previous products such as catfish feed 0.8LI (32%), scalloped fish feed 6.0LI (30%), and snakehead food 4.0LI (40% - 42%), Sao Mai Super Feed continues to develop high-quality satellite products such as feed for fingerlings and broodstock to meet the market's increasingly diverse demands, including exporting. Sao Mai Super Feed is actively establishing good relationships with international partners, actively participating in international seafood fairs to introduce products and seek out opportunities for collaboration.
To reach this objective, Sao Mai Super Feed has finalised its quality management system, increased its competitiveness, and enhanced its ability to anticipate market trends. The company is investing heavily in the research and development of advanced and environmentally friendly feed production technology. In addition, Sao Mai Super Feed focuses on training and enhancing the capabilities of its employees to ensure that they possess the skills and knowledge necessary to meet the demanding needs of its customers.
In addition, the company applies international quality management and environmental management standards, such as ISO 9001, ISO 14001, and OHSAS 18001, to ensure that Sao Mai Super Feed's production and operation processes are compliant with the standards.
Sao Mai Super Feed pays close attention to logistics management to ensure that its products reach consumers rapidly and effectively. On the other hand, the company intensifies its efforts to increase brand value and construct a prestigious image in the media and at business events.
Sao Mai Super Feed encourages the implementation of activities, collaborates with prestigious universities and research institutions domestically and internationally, and participates in numerous scientific research projects. Actively applying new technologies, discovering advanced and sustainable production process solutions, and actively supporting our nation's aquaculture industry.
Sao Mai Super Feed continues to "protect" its leading position in the domestic TATS industry through ongoing efforts. Sao Mai Super Feed has identified its important role to contribute more to the national seafood industry reform strategy at a time when pangasius is facing pressure to undergo a quality improvement revolution.
Thuong San
Related news
- Sunwah Group signed strategic partnership with Binh Duong province, Emphasising the strategic cooperative partnership between China and Vietnam
- National Assembly Chairman Vuong Dinh Hue received and worked with the Chairman of Sunwah Group (Hong Kong-China)
- Dr Vu Tien Loc: Unlocking the real estate market to boost the economy is a crucial solution
- Ba Ria - Vung Tau: 4 key areas of industry, seaports, tourism and high-quality services planned to attract investment
- Financial solutions for the global supply chain in Vietnam
- Viettel ranks second in global telecoms brand index
- Vietnam’s steel imports are estimated to exceed US$4 billion by the end of the first quarter of 2024
- Acting President Vo Thi Anh Xuan meets a delegation of the Vietnam Young Entrepreneurs Association
- State-owned enterprises to play a leading role in the economy
- Ensuring power supply - a key factor for FDI enterprises to invest in Vietnam
- South Korea to approve projects supporting Vietnam’s agricultural development
- Thanh Hoa Business Association: Seminar and Business Networking in Trieu Son District
- Binh Thanh Business Association organised March’s “Business Start-up and Management” Coffee Talk
- Vietnamese businesses dominate market share in Japan
- Important seafood industry groups exported to Australia
- Prime Minister encourages Australian companies to make investments in fresh growth drivers in Vietnam
- Foreign E-commerce businesses pay over 2,000 billion VND in tax in the first two months of the year
- Hoa Binh Provincial People's Committee: Gathering in the spring of the Lunar New Year 2024 with enterprises, investors, and cooperatives
- Over 400 businesses to participate in Vietnam ETE & Enertec Expo 2024
- Long An’s Allure - a “Magnet” with Constantly Improving Infrastructure and a Transparent Investment Environment
Đọc thêm Brand
“One Journey, Many Experiences” Partnership Programme - An Opportunity for Tourism Businesses to Meet
With the theme “One Journey, Many Experiences”, the tourism promotion and development conference between the four provinces of Ninh Binh, Thanh Hoa, Nghe An and Ha Tinh has just taken place.
New tourism trends analysed at VITM Hanoi 2024
Travel businesses have identified new product ideas and target customers amid the rapid development of technology and e-commerce as they recognise shifts in Vietnamese tourists’ behaviours and tastes.
Binh Thuan: Tanh Linh district rolls out economic activities to attract tourists
Developing the night-time economy in Tanh Linh, a district in Binh Thuan province, could bring many opportunities to boost local economic development, enhance culture, and improve people’s income.
Hai Phong: High- and low-altitude fireworks display to be combined in the “Hai Phong - Heritage Illumination” art programme
Hai Phong will organise a high- and low-altitude fireworks display at the Central Political and Administrative Square in the Bac Song Cam urban area, where the Hai Phong - Heritage Illumination art programme will take place on 11 May.
TH true MILK: Sowing trust, reaping rewards after 15 years of sustainable development
Whenever TH launches a new product and enters a new field, consumers are ready to use it because they believe it is healthy and environmentally friendly. This is the result of the trust that TH Group have reaped after sustainable development strategy
Over 2,000 purebred high-yielding dairy cows from the US imported to TH farm in Thanh Hoa
TH Group has just imported 2,009 purebred Holstein Friesian high-yielding dairy cows from the US to its high-tech concentrated livestock farm in Yen My commune, Nong Cong district, Thanh Hoa province.
Phu Tho: Opening ceremony of the Hung Temple Festival and the 2024 Cultural and Tourism Week of the Ancestral Land
On April 9, at the Hung Temple Historical Site, Phu Tho province solemnly held the opening ceremony of the Hung Temple Festival and the Cultural and Tourism Week of the Ancestral Land in the Year of the Dragon - 2024.
EDURUN 2024: Record-breaking 5 billion VND raised to build schools in remote areas
EDURUN – Vinschool’s annual charity run for education – has just concluded its 2024 season with a record-breaking amount raised (since 2015) of 5 billion VND for the construction of schools for children in remote and disadvantaged areas.
BAC A BANK assigned an ‘A-’ rating with a ‘Stable’ outlook
In early April 2024, FiinRatings - a member of FiinGroup and a partner of S&P Global Ratings in Vietnam - assigned BAC A BANK a long-term issuer credit rating of ‘A-’ with a ‘Stable’ outlook.
How DH Foods CEO Conquered Foreign Markets
The most important issue for start-ups is finding customers and expanding the market. Mr Nguyen Trung Dung - CEO of DH Foods has provided advice for start-ups on how to conquer demanding export markets.