Phu Tho - Vietnam: Digital agricultural transformation in Thanh Son

DNHN - In recent years, the Thanh Son district has made efforts to apply digital technology and place local agricultural products on e-commerce platforms (e-commerce), allowing these products to expand their market. consumption sector.

E-commerce floors with multi-channel sales and product and order management systems on numerous online platforms are currently an efficient method of promoting and consuming products. As a result, the agricultural products of the Thanh Son district will have the opportunity to expand their consumption markets, contributing to the promotion of the digital transformation process in agriculture and rural areas in the region and opening a new sustainable direction for farmers. agricultural products.

Truong Foods Production and Trading Joint Stock Company (in Thanh Son town, Thanh Son district) is a leader in accessing and implementing multi-channel sales through e-commerce in Thanh Son district. The company specializes in the production of sour meat, spring rolls, fish, and meat.

In the past, the company has utilized e-commerce for advertising and promotion. In addition to traditional sales channels, distributing goods into the systems of several supermarkets, and opening distribution agents, the company established a website, promoted products on social networks such as Facebook and Zalo, and delivered products directly to customers on the e-commerce floor to increase its competitiveness and effectively reach customers.

Also in the district, Cu Thang rice noodles have been produced for more than two decades; however, Cu Thang rice noodles of Cu Thang Commune Agricultural Service Cooperative were primarily produced in the form of rice noodles in the past. Handmade, small, the daily output ranges from 800 to 1 tonne, the products are primarily consumed locally, and few are distributed through retail channels in the district; therefore, the business efficiency is low. and is relatively unknown.

In addition to focusing on product quality, the cooperative invests in building and promoting product brands, diversifying sales channels, and placing rice noodles on the e-commerce trading floor in particular. Ms. Nguyen Thi Thanh Mai - Agricultural Service Cooperative of Cu Thang Commune shared: In the past, all levels and sectors were interested in supporting, creating conditions for, and bringing Cu Thang rice noodles to market. online trading platform. Since being placed on the trading floor, noodle production has increased significantly, creating more jobs and a more stable income source. Placing products on the e-commerce platform has assisted the cooperative in promoting, introducing, consuming, and expanding its market. Since joining the exchange, the cooperative's sales volume and revenue have increased significantly.

According to Ms. Mai, customers can now access Giaothuong.net.vn to purchase and gather information about our products. In addition, he desires continued support from state agencies to bring typical local agricultural products to the e-commerce marketplace so that these products can reach larger markets.

In addition to the sour meat products of Truong Food Company, Thanh Son Phu Tho sour meat cooperative, and Cu Thang commune agricultural service cooperative, some traditional agricultural products of Thanh Son district, such as pickled cassava vegetables and pickled bamboo shoots from the Women's Union of Van Mieu commune, are currently available for promotion and sale on the e-commerce platform.

P.V