Much room for Vietnam’s coffee export to Japan: newspaper
- 213
- Business
- 16:03 03/06/2022
DNHN - Vietnam is believed to have much room for exporting coffee to Japan, whose hot coffee market is forecast to grow 4.2 percent during 2020 - 2025, according to Cong Thuong (Industry & Trade) newspaper.

In April, Vietnam shipped 10,540 tonnes of coffee worth 25.9 million USD to Japan, up 39.8 percent in volume and 61.8 percent in value from a year earlier.
The four-month figures reached 45,140 tonnes and 110.13 million USD, respectively rising 13.4 percent and 45.4 percent, according to the General Department of Vietnam Customs.
Coffee export prices stood at 2,440 USD per tonne on average in the first four months, representing a year-on-year increase of 28.2 percent.
Notably, a surge was recorded in the sale of processed coffee to Japan, by 63.6 percent in the first quarter to 16.3 million USD. The product accounted for 19.38 percent of the total coffee shipments to this Northeast Asian country during the period, compared to 16.93 percent in Q1 last year.
GlobalData, a London-based data analytics company, predicted Japan’s hot coffee market will expand by 4.2 percent during 2020 - 2025.
With a population of over 126 million, Japan has high demand for imported agricultural products, including coffee.
In addition, tariff cut commitments in the free trade deals to which both countries are parties like the Vietnam - Japan Economic Partnership Agreement (VJEPA), the ASEAN - Japan Comprehensive Economic Partnership (AJCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the Regional Comprehensive Economic Partnership (RCEP) are also expected to open up big chances for Vietnam’s products, including coffee.
However, Vietnamese coffee has made up just a modest part of Japan’s total imports, Cong Thuong reported.
The newspaper cited the Vietnamese counsellor in Japan as saying that opportunities are considerable for agricultural products, including coffee, but to raise the market share, businesses must meet food safety standards and raw materials be produced under the Good Agricultural Practices (GAP), Hazards Analysis and Critical Control Point (HACCP) or Japanese Agricultural Standards (JAS) systems.
Enterprises were also recommended to set up good relations with major importers of Japan, learn about local consumers’ taste, diversify products designs, improve quality, and reduce production costs.
VNA
Related news
- Expert Lại Thiên Phong: Localizing digital transformation – a new growth driver for Vietnam
- Are Vietnamese firms overlooking their most valuable “gold mine”?
- Iran Conflict and the “Double Shock” to the Global and Vietnamese Economies
- After 8 years and trillions sent abroad, are uST investors caught in a risky no-exit situation?
- When Cryptocurrency leaves the "Grey Zone": How are Vietnamese investors seeking profits?
- When the tech unicorn dream is undermined by reckless fundraising structures
- From New Year messages of World Leaders to the “new rules” of the Global economy in 2026
- Connecting Leaders, Shaping the Future: Strategic Leadership Planning Meeting – CorporateConnections Hanoi A
- Sunlight - Unilever Vietnam Recognized for Outstanding Contributions to the National Initiative Supporting Women Entrepreneurs
- Deputy Prime Minister Nguyễn Chí Dũng: “The country’s major challenges weigh heavily on my mind — and we must resolve them together.
- Unitsky String Technologies signs cooperation agreements with three Vietnamese partners, opening a new direction for smart mobility and sustainable development
- When artists do business – livelihood is no poetry!
- Before the D‑day to abolish flat‑rate tax: Fear of technology and costs leave small traders struggling to adapt
- Vietnamese enterprises at a crossroads: the impact of a potential US–China deal
- "Digital technicians" must not be forgotten if Vietnam aims to meet its strategic goals
- HDBank: Impressive profit growth, leading in profitability and advancing international integration
- TNI King Coffee sued for over VND 5 Billion in unpaid debts
- VINASME and Jeonnam Technopark Sign MOU on technology cooperation, human resource training, and trade promotion
- Vietnamese entrepreneurs strengthen ASEAN connectivity in the digital iIntegration era
- Vietnam upgraded to Secondary Emerging Market by FTSE Russell
#coffee market
Vietnam's coffee chain market witnessed robust growth
According to statistics from Mibrand, Vietnam's coffee chain market is currently led by five major brands: Highland Coffee, Trung Nguyên e-coffee, The Coffee House, Phúc Long, and Katinat.
Đọc thêm Business
CEO Nguyễn Tất Tùng: only by anchoring in culture and preserving national identity can Vietnamese entrepreneurs reach the world
In a setting imbued with the rich cultural essence of Kinh Bắc, the 15th anniversary celebration of Dragon Travel was far more than a typical corporate event.
Expert Lại Thiên Phong: Localizing digital transformation – a new growth driver for Vietnam
On the morning of April 21, at the Ministry of Science and Technology, the Agency for Technology Entrepreneurship and Commercialization Development announced the 2026 innovation agenda aligned with the National Strategy for Startup and Innovation.
Building and accumulating intangible assets: a sustainable competitive advantage
In an intellectually vibrant afternoon of the business community, a seemingly old question was raised again in a way that made the entire audience rethink from the beginning.
From cost optimization to “survival optimization”: Vietnamese firms confront supply chain volatility
A fresh surge in domestic fuel prices is not only squeezing household budgets but also triggering a quiet yet profound wave of concern across Vietnam’s business community.
What truly defines corporate value in a rapidly evolving digital era?
In the digital age, corporate value is no longer confined to tangible assets but increasingly resides in brand equity, data, and knowledge - intangible assets that ultimately determine competitive strength.
Are Vietnamese firms overlooking their most valuable “gold mine”?
In the digital economy, corporate value no longer primarily resides in factories or machinery. A growing body of research highlights a fundamental shift in how value is created.
Iran Conflict and the “Double Shock” to the Global and Vietnamese Economies
The outbreak of conflict in Iran since late February 2026 is sending significant shockwaves through the global economy.
After 8 years and trillions sent abroad, are uST investors caught in a risky no-exit situation?
The article “When the Tech Unicorn Dream Is Undermined by Careless Capital-Raising Funds” pointed out legal risks and financial structural issues in the fundraising model related to the uST ecosystem.
When Cryptocurrency leaves the "Grey Zone": How are Vietnamese investors seeking profits?
From a market operating in the "grey zone," cryptocurrency in Vietnam is entering a phase of reshaping as a series of Government orientations, decrees, resolutions related to digital assets, financial security.
When the tech unicorn dream is undermined by reckless fundraising structures
A green transport technology project in Belarus, thousands of kilometers from Vietnam has continued to attract capital from a significant number of Vietnamese investors.

