Much room for Vietnam’s coffee export to Japan: newspaper
- 196
- Business
- 16:03 03/06/2022
DNHN - Vietnam is believed to have much room for exporting coffee to Japan, whose hot coffee market is forecast to grow 4.2 percent during 2020 - 2025, according to Cong Thuong (Industry & Trade) newspaper.
In April, Vietnam shipped 10,540 tonnes of coffee worth 25.9 million USD to Japan, up 39.8 percent in volume and 61.8 percent in value from a year earlier.
The four-month figures reached 45,140 tonnes and 110.13 million USD, respectively rising 13.4 percent and 45.4 percent, according to the General Department of Vietnam Customs.
Coffee export prices stood at 2,440 USD per tonne on average in the first four months, representing a year-on-year increase of 28.2 percent.
Notably, a surge was recorded in the sale of processed coffee to Japan, by 63.6 percent in the first quarter to 16.3 million USD. The product accounted for 19.38 percent of the total coffee shipments to this Northeast Asian country during the period, compared to 16.93 percent in Q1 last year.
GlobalData, a London-based data analytics company, predicted Japan’s hot coffee market will expand by 4.2 percent during 2020 - 2025.
With a population of over 126 million, Japan has high demand for imported agricultural products, including coffee.
In addition, tariff cut commitments in the free trade deals to which both countries are parties like the Vietnam - Japan Economic Partnership Agreement (VJEPA), the ASEAN - Japan Comprehensive Economic Partnership (AJCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the Regional Comprehensive Economic Partnership (RCEP) are also expected to open up big chances for Vietnam’s products, including coffee.
However, Vietnamese coffee has made up just a modest part of Japan’s total imports, Cong Thuong reported.
The newspaper cited the Vietnamese counsellor in Japan as saying that opportunities are considerable for agricultural products, including coffee, but to raise the market share, businesses must meet food safety standards and raw materials be produced under the Good Agricultural Practices (GAP), Hazards Analysis and Critical Control Point (HACCP) or Japanese Agricultural Standards (JAS) systems.
Enterprises were also recommended to set up good relations with major importers of Japan, learn about local consumers’ taste, diversify products designs, improve quality, and reduce production costs.
VNA
Related news
- Vietnam’s strong gdp growth fails to ease labor market distress
- US tariffs on Brazil propel Vietnam’s pangasius into global spotlight
- VietLeap AI Accelerator launches: A strategic springboard for Vietnam’s AI startups
- CICON expands strategic alliances: A new step forward in Vietnam–Korea business connectivity
- What must Vietnamese enterprises do to maintain their position in the global supply chain?
- Vietnam advances cybersecurity law to boost digital sovereignty and business resilience
- Vietnam embraces digital tools to modernize public administration
- Administrative procedures for establishing the national technology exchange reduced to one application set
- Vietnam hits highest FDI inflow since 2009, fuels industrial real estate boom
- Foreign investors expected to open 150,000 new securities accounts in the next 5 years
- Government’s plan to implement Law on Digital Technology Industry approved
- Vietnam launches “Private Economy Panorama Model” to foster public-private national development
- Shark Nguyễn Hòa Bình: Hanoi will become the capital of startup innovation.
- Deputy Prime Minister Lê Thành Long meets with Osaka Governor Yoshimura Hirofumi to promote Vietnam–Japan cooperation.
- The master sales secrets of luxury king Bernard Arnault that make the world spend
- White House: When politics and technology join forces to rewrite the global AI order
- Da Nang proposes semiconductor cooperation with Oregon (USA)
- Quang Tri calls for investment in wind power plant project worth over VND 1,100 billion
- Hanoi receives two million visitors during the four-day National Day holidays
- UNDP Resident Representative hails Vietnam as an emerging economic powerhouse
#coffee market

Vietnam's coffee chain market witnessed robust growth
According to statistics from Mibrand, Vietnam's coffee chain market is currently led by five major brands: Highland Coffee, Trung Nguyên e-coffee, The Coffee House, Phúc Long, and Katinat.
Đọc thêm Business
US tariffs on Brazil propel Vietnam’s pangasius into global spotlight
Vietnam’s pangasius industry eyes $2 billion worth of exports in 2025 amid shifting US trade policy and a global supply realignment.
CICON expands strategic alliances: A new step forward in Vietnam–Korea business connectivity
On the afternoon of September 26, 2025, a strategic cooperation signing ceremony took place between CICON (Korea) and its key Vietnamese partners, including the Ho Chi Minh City Association of Small and Medium Enterprises (HUBA), Doanh nghiệp & Hội n
What must Vietnamese enterprises do to maintain their position in the global supply chain?
Mr. Lu Wei Chieh, General Manager of Cathay United Bank – Ho Chi Minh City Branch, shared with Business & Integration Magazine key strategies that can help Vietnamese enterprises not only stand firm but also go further amid shifting global dynamics.
Vietnam hits highest FDI inflow since 2009, fuels industrial real estate boom
This robust inflow is not only transforming the country’s industrial landscape but also signaling Vietnam’s rising role in the global supply chain amid shifting geopolitical dynamics.
Foreign investors expected to open 150,000 new securities accounts in the next 5 years
The Ministry of Finance has set an ambitious target to increase the number of securities trading accounts held by foreign investors in Vietnam to 200,000 by 2030—four times higher than the current figure.
Vietnam launches “Private Economy Panorama Model” to foster public-private national development
Billionaire Nguyen Thi Phuong Thao emphasizes that entrepreneurs’ responsibilities extend beyond profits to creating social value.
Deputy Prime Minister Lê Thành Long meets with Osaka Governor Yoshimura Hirofumi to promote Vietnam–Japan cooperation.
As part of his working visit to Japan and participation in the Vietnam National Day at EXPO 2025 Osaka, on September 8, Deputy Prime Minister Lê Thành Long held talks with Osaka Governor Yoshimura Hirofumi.
Larry Ellison’s lesson: Enduring success starts with fixing the market’s pain points
As of today, Larry Ellison has risen to become the world’s second-richest billionaire with a fortune of nearly $260 billion, surpassing familiar names such as Jeff Bezos and Warren Buffett.
The master sales secrets of luxury king Bernard Arnault that make the world spend
Billionaire Bernard Arnault, Chairman of LVMH (Moët Hennessy Louis Vuitton), controls more than 70 of the world’s most prestigious luxury brands, from Louis Vuitton and Dior to Moët & Chandon and Bulgari.
White House: When politics and technology join forces to rewrite the global AI order
The White House became the epicenter of global attention as U.S. President Donald Trump and First Lady Melania Trump hosted a high-profile state dinner, bringing together more than 20 of the most powerful leaders in technology and American business.