According to statistics from Mibrand, Vietnam's coffee chain market is currently led by five major brands: Highland Coffee, Trung Nguyên e-coffee, The Coffee House, Phúc Long, and Katinat.
Vietnam is believed to have much room for exporting coffee to Japan, whose hot coffee market is forecast to grow 4.2 percent during 2020 - 2025, according to Cong Thuong (Industry & Trade) newspaper.