Medical personnel, physicians and patients' families at Hoa Binh General Hospital get gift dragon fruit from Nam Chinh Gold and Silver Fund Stone Company employees.
- 195
- Business
- 11:27 09/03/2022
DNHN - Butterfly pea flower juice was once a flower planted to decorate and beautify living spaces, but it was formed from ideas, tenacity in research, and innovation, satisfying consumer requirements and constantly developing as a product.With the brand OCOP Soc Trang, this is an essential health gift for individuals, relatives, and acquaintances.
Beloved Farm restaurant, Ngoi Sao Nho Kindergarten, various stores in Soc Trang province, Facebook page, Lazada... are now selling mentioned products.
To reduce production costs, the company employs glass bottles with a capacity of 250ml instead of plastic bottles, as per the company's objective of decreasing plastic waste and conserving the environment.
The product is currently on sale for 100,000 VND per bottle, which makes 12 cups of butterfly pea juice. Notably, this is a product that does not have a competitor product line because only tea and butterfly pea flower powder are now marketed on the market, making it a one-of-a-kind product.
Butterfly pea flowers are produced on a 200m2 plot in Beloved Farm, and the blooms are harvested early in the morning and dried before processing to assure clean production materials.
According to Le Huynh, the general manager of the farm-restaurant Beloved Farm, the butterfly pea flower juice was originally only flower juice with alum sugar added, which customers can purchase to use as a food coloring agent or blend. To prepare it as a drink, consumers can add honey and kumquat to increase the taste.
Due to high demand, the company released honey pea flower juice in 2020, making it easier for customers to prepare drinks.
Consumers like the product, as indicated by the fact that the company sells thousands of bottles every year on average.When items enter the "common home" - OCOP -, they will get greater consumer awareness thanks to the support of functional industries such as branding, product introduction, and channel advertising, etc.
According to Le Huynh, the General Manager of the farm-restaurant Beloved Farm, the company is working with a canning plant to process canned butterfly pea perfume, guaranteeing that this is a product that not only delivers healthy refreshments, but is also highly handy for customers.
Dieu Hong
Related news
- Are Vietnamese firms overlooking their most valuable “gold mine”?
- Iran Conflict and the “Double Shock” to the Global and Vietnamese Economies
- After 8 years and trillions sent abroad, are uST investors caught in a risky no-exit situation?
- When Cryptocurrency leaves the "Grey Zone": How are Vietnamese investors seeking profits?
- When the tech unicorn dream is undermined by reckless fundraising structures
- From New Year messages of World Leaders to the “new rules” of the Global economy in 2026
- Connecting Leaders, Shaping the Future: Strategic Leadership Planning Meeting – CorporateConnections Hanoi A
- Sunlight - Unilever Vietnam Recognized for Outstanding Contributions to the National Initiative Supporting Women Entrepreneurs
- Deputy Prime Minister Nguyễn Chí Dũng: “The country’s major challenges weigh heavily on my mind — and we must resolve them together.
- Unitsky String Technologies signs cooperation agreements with three Vietnamese partners, opening a new direction for smart mobility and sustainable development
- When artists do business – livelihood is no poetry!
- Before the D‑day to abolish flat‑rate tax: Fear of technology and costs leave small traders struggling to adapt
- Vietnamese enterprises at a crossroads: the impact of a potential US–China deal
- "Digital technicians" must not be forgotten if Vietnam aims to meet its strategic goals
- HDBank: Impressive profit growth, leading in profitability and advancing international integration
- TNI King Coffee sued for over VND 5 Billion in unpaid debts
- VINASME and Jeonnam Technopark Sign MOU on technology cooperation, human resource training, and trade promotion
- Vietnamese entrepreneurs strengthen ASEAN connectivity in the digital iIntegration era
- Vietnam upgraded to Secondary Emerging Market by FTSE Russell
- Hanoi’s economy grows 7.92% in first nine months of 2025, FDI surges nearly threefold
Đọc thêm Business
What truly defines corporate value in a rapidly evolving digital era?
In the digital age, corporate value is no longer confined to tangible assets but increasingly resides in brand equity, data, and knowledge - intangible assets that ultimately determine competitive strength.
Are Vietnamese firms overlooking their most valuable “gold mine”?
In the digital economy, corporate value no longer primarily resides in factories or machinery. A growing body of research highlights a fundamental shift in how value is created.
Iran Conflict and the “Double Shock” to the Global and Vietnamese Economies
The outbreak of conflict in Iran since late February 2026 is sending significant shockwaves through the global economy.
After 8 years and trillions sent abroad, are uST investors caught in a risky no-exit situation?
The article “When the Tech Unicorn Dream Is Undermined by Careless Capital-Raising Funds” pointed out legal risks and financial structural issues in the fundraising model related to the uST ecosystem.
When Cryptocurrency leaves the "Grey Zone": How are Vietnamese investors seeking profits?
From a market operating in the "grey zone," cryptocurrency in Vietnam is entering a phase of reshaping as a series of Government orientations, decrees, resolutions related to digital assets, financial security.
When the tech unicorn dream is undermined by reckless fundraising structures
A green transport technology project in Belarus, thousands of kilometers from Vietnam has continued to attract capital from a significant number of Vietnamese investors.
From New Year messages of World Leaders to the “new rules” of the Global economy in 2026
At a pivotal moment of transition, New Year messages from capitals such as Hanoi, Beijing, Washington and Paris reflect distinct priorities and strategic visions.
Connecting Leaders, Shaping the Future: Strategic Leadership Planning Meeting – CorporateConnections Hanoi A
"Your network is your most powerful flowing asset. It generates value, multiplies opportunities, and accelerates your influence across borders."
Innovative ESG enterprise: Trạm Xe Việt startup proposes solutions to build a green mobility ecosystem
As Vietnam commits to achieving Net Zero by 2050 and tightens emissions standards, the transportation sector faces unprecedented pressure to transform.
Deputy Prime Minister Nguyễn Chí Dũng: “The country’s major challenges weigh heavily on my mind — and we must resolve them together.
On the morning of November 26, 2025, Deputy Prime Minister Nguyễn Chí Dũng chaired a high-level working session at the National Innovation Center (NIC) in Hòa Lạc.