Medical personnel, physicians and patients' families at Hoa Binh General Hospital get gift dragon fruit from Nam Chinh Gold and Silver Fund Stone Company employees.

DNHN - Butterfly pea flower juice was once a flower planted to decorate and beautify living spaces, but it was formed from ideas, tenacity in research, and innovation, satisfying consumer requirements and constantly developing as a product.With the brand OCOP Soc Trang, this is an essential health gift for individuals, relatives, and acquaintances.

Beloved Farm restaurant, Ngoi Sao Nho Kindergarten, various stores in Soc Trang province, Facebook page, Lazada... are now selling mentioned products.

To reduce production costs, the company employs glass bottles with a capacity of 250ml instead of plastic bottles, as per the company's objective of decreasing plastic waste and conserving the environment.

The product is currently on sale for 100,000 VND per bottle, which makes 12 cups of butterfly pea juice. Notably, this is a product that does not have a competitor product line because only tea and butterfly pea flower powder are now marketed on the market, making it a one-of-a-kind product.

Butterfly pea flowers are produced on a 200m2 plot in Beloved Farm, and the blooms are harvested early in the morning and dried before processing to assure clean production materials.

According to Le Huynh, the general manager of the farm-restaurant Beloved Farm, the butterfly pea flower juice was originally only flower juice with alum sugar added, which customers can purchase to use as a food coloring agent or blend. To prepare it as a drink, consumers can add honey and kumquat to increase the taste.

Due to high demand, the company released honey pea flower juice in 2020, making it easier for customers to prepare drinks.

Consumers like the product, as indicated by the fact that the company sells thousands of bottles every year on average.When items enter the "common home" - OCOP -, they will get greater consumer awareness thanks to the support of functional industries such as branding, product introduction, and channel advertising, etc.

According to Le Huynh, the General Manager of the farm-restaurant Beloved Farm, the company is working with a canning plant to process canned butterfly pea perfume, guaranteeing that this is a product that not only delivers healthy refreshments, but is also highly handy for customers.

Dieu Hong