Bac Kan: 182 OCOP products ready to join digital trading floors

DNHN - Bac Kan has 182 products that meet OCOP standards after more than four years of implementing the OCOP program, according to the Deputy Secretary of the Provincial Party Committee and Chairman of the People's Committee of Bac Kan province

In addition, the province had 110 subjects with OCOP-certified products participating in the program, including 73 cooperatives, 10 cooperative groups, 22 business households, and 5 enterprises.

The quantity of OCOP-certified products has increased, and their designs, designs, and product quality has been enhanced, gradually forming a group of typical provincial products that meet the needs of consumers. market.

Evaluations and classifications of production management, traceability, and digital transformation applications in the commercial development of OCOP products are required to improve the effectiveness of the OCOP program in the province of Bac Kan in the coming period.

How to manage product quality when conducting business on digital platforms; regulations regarding the censorship of OCOP products when listed on the floor to ensure fairness and accuracy...

In addition, many delegates questioned the province of Bac Kan's future support for the promotion of e-commerce for OCOP products and agricultural products; what type of support will the Central Youth Union provide for rural youth to engage in e-commerce?

Doan Ngo Van Cuong, Secretary of the Central Committee, responded to some of the aforementioned questions by stating: "Digital transformation has a very positive impact on OCOP product development, creating motivation for actors to expand production scale, improve product quality, increase competitiveness, expand markets, and increase revenues and incomes." From there, create a driving force to restructure the agricultural sector in conjunction with the development of enhanced new rural areas and new rural areas as models.

According to Mr. Ngo Van Cuong, the Central Youth Union clearly defines roles and responsibilities for assisting rural youth in the application of high technology and digital transformation in production, business, and management activities.

Specifically, the Central Youth Union has coordinated with relevant ministries, sectors, and units to promote communication and raise awareness among rural youth, farmers, and the general public regarding the significance of digital transformation, the role of role and steps to implement a digital transformation, and the application of digital transformation to production and business activities.

Mr. Nguyen Minh Tien, Director of the Agricultural Trade Promotion Centre, responded to Nhu Co Youth Agricultural Cooperative (Cho Moi)'s questions about conducting business on digital platforms such as TikTok, particularly with OCOP products. The Ministry of Agriculture and Rural Development (MARD) responded that the Agricultural Trade Promotion Centre and TikTok have signed a cooperation agreement to enhance support for small and medium-sized businesses and cooperatives in digitalization. commercialization of trade promotion activities under the OCOP program. In addition, in 2022, TikTok will successfully organize over 10 local training courses on digital transformation, attracting 200 subjects to open booths on TikTok Shop to sell over 500 regionally-specific products. Particularly, the hashtags #OCOP and #DacSanVietNam have garnered 305 million and 350 million views, thereby facilitating the discovery, consumption, and development of OCOP product potentials.

Positive results in 2022 have further bolstered OCOP's development prospects on the digital platform, while simultaneously providing impetus for innovative and creative start-up initiatives in agriculture and rural areas. This is the result of TikTok's in-depth assistance in developing a robust platform to assist businesses in raising awareness and rethinking business practices.

Notably, the Ministry of Industry and Trade, Ministry of Agriculture and Rural Development, Vietnam's Tiktok, and local governments collaborated to create a series of "OCOP fairs" programs. Every Saturday, we will coordinate with a local business to produce a six-hour livestream program introducing local culture and specialties and selling directly on Tiktok. Director Nguyen Minh Tien added, "We hope to create a habit whereby every Saturday, everyone will go to watch the live stream and then shop for local specialties."

Mr. Phuong Dinh Anh, Deputy Chief of the Central New Rural Coordination Office, shared the same opinion, stating that, on traditional platforms, brand advertising is limited to basic user interaction activities. On TikTok, users can directly participate in advertising campaigns by filming videos in response to a brand's hashtag while retaining their individuality, such as liking, commenting, and sharing. This feature makes TikTok an innovative platform that facilitates user engagement with brands.

In response to questions from a Bach Thong district cooperative, Mr. Nguyen Dang Binh, Chairman of the Provincial People's Committee, stated that in recent years, the province has actively supported the production and business establishments in bringing their products to the marketplace. domestic and international electronics; assisting businesses and cooperatives with consulting, brand development, and brand building for potential products; guiding the preparation of declaration dossiers by food safety regulations. The Department of Industry and Trade recently held a meeting to evaluate and choose Tai Hoan Cooperative (starch processing and vermicelli production) and Tan Thanh Agricultural Cooperative (agricultural production and processing) to join the e-commerce platform. Simultaneously, these two cooperatives will select fifty typical Bac Kan province products (with priority given to OCOP products of the province) that meet the requirements for participation on prestigious domestic e-commerce platforms. Platforms for e-commerce (https://www.sendo.vn; https://shopee.vn).

"In the future, the province will continue to assist businesses and cooperatives with consulting, constructing, and developing brands for potential products, as well as guiding the preparation of declaration dossiers by food safety regulations," declared the provincial president.

An Thao