Affirming the brand from endogenous strength In globalized knowledge economy

DNHN - In the globalized knowledge economy, businesses' most valuable assets are their strong brands. Strong brands not only confer competitive advantages but also determine the survival and growth of a business.

In the globalized knowledge economy, businesses' most valuable assets are their strong brands. Strong brands not only confer competitive advantages but also determine the survival and growth of a business. This has been demonstrated by the success of major multinational corporations like Samsung, Apple, and Toyota... They all build strong brands on a solid foundation of inborn strength, fundamental methodologies, and technologies. exclusive core.

Building a strong brand, however, is a lengthy process that requires the right strategy and vision. Numerous companies invest heavily in marketing and advertising to generate rapid brand recognition. In the absence of a solid foundation of endogenous strength, this is typically only a short-term measure.

Endogenous strength is the combination of key factors that determine the enterprise's creativity, innovation, and sustainable development, such as high-quality human resources, technology research and application capacity, innovation culture, etc. This is essential for businesses to develop superior products and services to attract and retain customers. Consequently, building a strong brand that the public trusts and supports.

Sao Mai Super Feed is a Vietnamese company whose branding strategy is based on endogenous strength. In addition to marketing tools, Sao Mai Super Feed. invests in quality human resources, technological research, and product innovation. Invisibly, it has promoted the growth of agriculture and animal husbandry, which have been the Mekong Delta's strengths to date.

Sao Mai Super Feed is a technological leader in the application of 4.0 technology to production and business operations. ERP systems, automated QC, and intelligent lines enhance productivity, quality control, waste reduction, and production process optimization to asymptotically approach a "beautifully flawless" FCR. patch. This enables the company to meet the growing needs of its customers, adapt rapidly to global technological trends, and remain environmentally responsible and independent of the destructive power of the industry. Industrialization - modernization, green objective planning in the 4.0 age.

In the process of innovation, Sao Mai Super Feed invests heavily in product research and development based on market trends and customer demands. The "children" of Sao Mai Super Feed are always formulas that have been updated with cutting-edge production techniques to ensure the highest quality and safety. Using this strategy, Sao Mai Super Feed is gradually establishing itself as the market leader for nutritionally superior feed products for seafood, particularly pangasius. In recent years, a fish species has become the spearhead of Vietnam's export strategy.

Sao Mai Super Feed has become one of the leading aqua feed brands in Asia as a result of a well-constructed endogenous strength platform and solutions focusing on appropriate development strategies. suitable for each stage.

With a comprehensive understanding of the TATS market, Sao Mai Super Feed continually expands exports and invests in challenging and promising segments. Currently, the company's journey to bring its products to numerous countries and regions has been completed. Sao Mai Super Feed incrementally affirms its position as a business, a prestigious brand bearing the will of market-leading products, by relying on the three pillars of human resources, technology, and products. and Vietnamese brands expanding internationally.

Bach Anh