5th Congress of the Vietnam Marketing Association: Innovation, digitalization, and affirmation of position
- 140
- Digital
- 16:23 29/07/2024
DNHN - The Vietnam Marketing Association (VMA) held its 5th Congress to summarize activities from the 2019-2024 term and set directions for the 2024-2029 term.
The Congress also conducted elections for the Executive Committee, Inspection Committee, Standing Committee, Chairman, and Vice Chairman for the new term. As a result, Mr. Tran Hoang, Chairman of VietnamMarcom and VMA Chairman for the 2019-2024 term, was re-elected as Chairman for the 2024-2029 term.
The Vice Chairman for the 2019-2024 term, Mr. Huynh Phuoc Nghia, Mr. Tran Quoc Viet, and Ms. Huynh Thi Xuan Lien, will continue their roles for the new term. Additionally, Associate Professor Dr. Hoang Xuan Lam and Dr. Tran Dinh Ly were elected as Vice Chairmen of VMA for the 2024-2029 term.
The Congress discussed and agreed on the direction and tasks, as well as contributed to finalizing the Summary Report for the 2019-2024 term and the activity plan for the 2024-2029 term. It also amended and supplemented the VMA's Charter.
VMA's activities during the 2019-2024 term achieved many positive results, with a shift in the operational model towards digitalization to cope with the Covid-19 pandemic and to build a strong community. The association transitioned to a technological platform with strategic projects such as launching a new website, publishing the CMO review e-magazine, and organizing events like Vietnam Marketing Days, Vietnam Marketing Festival, and Vietnam Marketing Awards.
In terms of international cooperation, VMA continues to be an active member of the Asian Marketing Federation (AMF), contributing to VMA's sustainable role in Asia.
Mr. Tran Hoang has over 20 years of experience in the marketing communication industry, serving as a representative connecting national, regional, and international association organizations. He is known as the founder of the first specialized marketing and advertising technology library in Vietnam and VietnamMarcom. This is an educational organization specializing in marketing communication and brand building training.
In his acceptance speech, Chairman Tran Hoang pledged to strive to maintain unity within the Association, working with the Executive Committee and the Standing Committee to effectively implement the VMA's vision statement: "For a Creative, Humane, and Effective Marketing Industry." Additionally, the new Executive Committee will continue to discuss and concretize the goals and directions approved by the Congress.
Nhat Ha
Related news
#Association
Association plans to work for stronger Viet Nam-Japan ties
The Viet Nam-Japan Friendship Association (VJFA) of Vinh Long province plans to increase activities to further develop bilateral ties and popularise the solidarity and friendship between the two countries, heard the association's second congress on March 31.
Đọc thêm Digital
The potential of the blockchain and cryptocurrency
Globally, the cryptocurrency market has seen significant growth. In Vietnam, despite not being officially recognized, cryptocurrencies like Bitcoin, Ethereum, Litecoin, and Ripple have emerged and are actively traded.
Vietnam ranked 4th globally in mobile app downloads
This statistic highlights significant opportunities for Vietnamese app developers to learn and improve to maximize growth potential.
Clear legal framework needed to regulate online pharmaceutical business
The online pharmaceutical business is becoming a crucial issue among experts and regulators.
Commercialization of 5G in Vietnam: Development opportunities and investment challenges
5G services in Vietnam are entering the commercialization phase, but telecom operators face significant challenges regarding investment costs and profitability.
Vietnamese digital enterprises and the journey to the world
Vietnam is a country with a strong rise in technology, and many Vietnamese digital enterprises are pioneering in expanding to the global market and achieving great success.
Viettel collaborated with Ericsson to promote the deployment of 5G networks
Viettel has partnered with Ericsson to jointly build a robust digital infrastructure, creating superior connectivity with 5G technology, bringing significant benefits to customers.
How to develop secure electronic contracts?
The forum to support businesses in digital transformation and e-commerce development is taking place on October 15, featuring new perspectives and providing strong motivation for companies to quickly adopt secure electronic contracts.
Significant drop in fraud cases following nearly three months of biometric authentication implementation
According to statistics from banks, the implementation of biometric authentication regulations has effectively deterred high-tech criminals from using personal accounts for money transfers.
Digital transformation in the retail industry – Towards sustainable development
The retail industry is entering the digital age. For sustainable development, businesses need to effectively combine digital technology with sustainable development goals.
AI applications driving sustainable Tourism in Khanh Hoa
On September 7th in Nha Trang City, the Nha Trang - Khanh Hoa Tourism Association, in collaboration with EduX Global Institute and TMA Technology Group, organized a seminar titled "AI and Digital Transformation Solutions for Khanh Hoa Tourism."