To make Vietnamese cuisine a national strategic product to promote tourism in Vietnam

DNHN - Not only has the cuisine of Vietnam become a source of national pride, but it has also become a strategic tourism product line that helps elevate the country's brand.

Through the project "Transforming ten thousand ingredients, cooking millions of Vietnamese dishes," the Vietnam National Administration of Tourism has actively promoted culinary tourism and the country's distinctive cultural values.

The Vietnam National Administration of Tourism mentioned strategic cooperation to elevate Vietnam's tourism, cuisine, and culture in the July 2023 tourist information document. The program "Change thousands of ingredients, cook millions of Vietnamese dishes" not only honors the country's diverse cultural and gastronomic values but also provides visitors with a unique narrative about the variation of local ingredients. into millions of traditional dishes, with each region's distinct imprint.

Vietnam enters August 2023 brimming with diverse and alluring tourism activities in numerous locations across the country. The inaugural Ho Chi Minh City River Festival featured unique cultural, entertainment, and artistic activities and was an opportunity not to be missed. the Hue Ao Dai Festival, the Exhibition of Royal Treasures of the Khai Dinh Dynasty, the Hue Nam Palace Festival, the Traditional Boat Racing Festival, the International Photography Festival, and the Hue Lion Festival.

In addition to large-scale events, the International Food Festival - Quang Nam 2023 invites guests to sample the culinary essence of Quang's four directions. The festival promises to recreate the historical story of Quang's cuisine with 26 traditional dishes, arousing visitors' affection and curiosity for this distinct culture. Notably, Quang noodle processing in the province of Quang Nam is also recognized as a national intangible cultural heritage, marking a significant turning point in the preservation and promotion of Vietnam's traditional culinary value. Vietnam.

Vietnam's tourism development strategy through 2030 has decided to prioritize the development of culinary tourism as a strategic product line, paving the way for the globalization of Vietnamese cuisine and the improvement of the country's competitive advantages. Tourism is a competitive industry. Vietnamese cuisine continues to solidify its unique position on the international tourism map, attracting the affection and respect of international tourists and friends as a result of its past achievements and ongoing development efforts.

P.V (t/h)