The special appeal of large-scale shopping centers in Vietnam

DNHN - Large-scale shopping centers in Vietnam are not just shopping destinations but also ideal places for entertainment and dining. This success comes from continuous investment and upgrades, creating a perfect experience environment.

Large-scale shopping centers in Vietnam are increasingly attracting the attention of both consumers and investors thanks to the perfect combination of modern amenities and diverse services. These centers not only provide spacious shopping spaces with thousands of items ranging from fashion and electronics to food but also integrate many entertainment, dining, and recreational services. The presence of international brands and unique experience areas has created an attractive destination for consumers, increasing the appeal of large shopping centers to families and tourists.

In addition to meeting the shopping and entertainment needs, large-scale shopping centers also play an important role in boosting the local economy. They not only create millions of job opportunities for people but also contribute to the development of surrounding areas by enhancing commercial activities and attracting investment. These projects often lead to an increase in infrastructure and public services, from transportation to urban amenities, making the surrounding area more developed and attractive.

Lastly, the prominence of large shopping centers in Vietnam also lies in their ability to create a diverse and rich social space. With event areas, conference centers, and spaces for cultural activities, shopping centers become destinations not only for shopping but also for community and entertainment activities. This combination helps build a vibrant community where people can connect and experience different services in a modern and convenient space.

One of the key factors that create the appeal of large-scale shopping centers is the diversity of products and services. Customers not only come to shop but also to enjoy dining, watch movies, play games, or even participate in various entertainment events.

Large-scale shopping centers are often designed with modern architecture, open spaces, and diverse amenities such as elevator systems, spacious parking lots, children’s play areas, and green spaces. This creates a comfortable and convenient shopping and entertainment environment.

To attract customers and create diversity, shopping centers often organize promotional programs, special events such as exhibitions, concerts, or cultural and artistic activities. These events not only highlight the center but also provide opportunities for customers to experience different activities.

Large-scale shopping centers in Vietnam are not just shopping destinations but also ideal places for entertainment and multi-dimensional experiences. The attractiveness of these centers comes from the diversity of products and services, modern architecture, along with promotional programs and special events, creating a shopping and entertainment environment that is worth experiencing and exploring.

Currently, retail space in Ho Chi Minh City and nationwide is proving to be an effective investment sector with high operating capacity. According to the General Statistics Office, retail sales and consumer services in July reached 3,625.7 billion VND, up 9.4% compared to the previous year, and in the first seven months of 2024, increased by 8.7%.

A recent study by PwC showed that Vietnam leads the Asia-Pacific region with the highest online shopping rate, reaching 67%, thanks to the strong development of e-commerce platforms like Shopee and Lazada, while in-store shopping still accounts for 63%.

Commenting on this, Mrs. Tu Thi Hong An, Senior Director of Commercial Leasing Services at Savills Vietnam, said that both Ho Chi Minh City and Hanoi maintain an occupancy rate of over 90% for approximately 1.5 million square meters of retail space, demonstrating the appeal of large-scale shopping centers. Currently, many domestic and foreign investors like Vincom, Aeon Mall, and Central Retail are actively investing in large shopping centers, with the expected appearance of Central Pattana in the future.

According to Mrs. An, domestic investors have a great advantage due to their deep understanding of consumers and available land funds. Meanwhile, foreign investors like Aeon and Central Retail, with extensive experience and reputation in the regional retail sector, also bring their own strengths when entering the Vietnamese market.

"International investors stand out with their credibility and long-standing experience, which is very important in developing and operating in the retail industry. Conversely, domestic investors take advantage of existing land funds, helping them expand and cover the retail market effectively," the expert analyzed.

Nghe Nhan