The future of leading advertising trends is 3D billboards

DNHN - In recent years, billboards, also known as outdoor advertising, have become a popular advertising medium. Many businesses use 3D Digital Billboards, a form of 3D digital advertising, despite their extremely high cost.

Concerning 3D Digital Billboard

3D LED Billboards and 3D Digital Billboards are both forms of 3D digital outdoor advertising. They function identically to other types of 3D displays, in which two images are displayed on the screen and captured from two different angles to create a fantastical multidimensional space.

Additionally, these two images are combined in a single frame to create a scene effect that makes the object "jump" off the screen. This has generated a great deal of interest among those who see this type of advertisement due to its uniqueness and the interesting experience it offers. This technique is known as Naked Eye 3D technology, a type of video presentation designed to produce the most lifelike, realistic effects. It gives the impression that the objects in the video are stepping off the screen and approaching the viewer so closely that they can be touched.

The technology's underlying mechanism is not as complicated as we believe. One colossal LED screen is formed by fusing two screens (which can be perpendicular or curved) into an L-shape, viewable from multiple angles. Important to Naked Eye 3D is the video creation process, which requires the performer to combine distance, size, lighting effects, and the arrangement of footage to create a three-dimensional effect. It is possible to display dimensions on a two-dimensional plane. Notably, viewers do not need to wear glasses to see the 3D image; however, they must stand in the correct position with the opposite corner of the intersection point of the two screens to fully appreciate the effect.

In 2017, the first 3D billboard appeared in New York's Times Square. Coca-Cola considers this to be the largest 3D moving billboard in the world, using over 1,700 LED screens to cover the entire six floors of a building. This 3D billboard's ability to display various advertising programs based on the time of day is its defining characteristic.

Benefits of 3D Billboard

The ability of 3D technology to provide viewers with a unique visual experience is the primary reason for 3D Billboard's superiority over conventional billboards. In the traditional method of advertising with 2D still images, viewers frequently lose interest or forget the advertisements they have seen, and some do not even notice them. However, when the 3D Billboard advertising image was released, it was so captivating that they were unable to ignore any of the advertisement's movements.

The second reason is that the advantages of 3D Billboard have contributed to the creation of the best brand awareness among customers and expanded the brand's opportunities to reach customers. Moreover, in contrast to traditional billboards, which are difficult to edit due to the numerous steps involved in printing and construction, 3D Billboards are simple to edit because they can be controlled remotely.

Operating expenses

The average monthly cost to deploy 3D billboard advertising ranges between $1,200 and $15,000 (approximately VND 30 million to VND 370 million). Nevertheless, the cost is also dependent on the scope of the project. Depending on the placement, size, resolution, and quality of the screen technology, as well as the display time, you may have to invest up to 280,000 USD (approximately 7 billion VND) to implement a complex Digital Billboard. In addition to these factors, you must also consider the installation price, which can reach up to 150,000 USD (roughly 4 billion VND).

H.C (t/h)