Promoting the consumption of Vietnamese agricultural products: A great opportunity for sustainable agricultural development
- 194
- Business
- 10:36 05/08/2024
DNHN - Vietnam has a potential domestic market, and many enterprises are promoting agricultural products globally, opening up significant opportunities for sustainable agricultural development.
According to the Ministry of Agriculture and Rural Development, Vietnam's annual agricultural output is substantial, including over 42 million tons of rice, nearly 19 million tons of vegetables, over 12 million tons of key fruits, over 7 million tons of meat, and over 9 million tons of seafood. This creates considerable pressure during peak harvest times. Therefore, connecting production and consumption of agricultural products, especially high-quality food products, is necessary to solve the output for agricultural products.
Connecting the market is not only necessary for export goods but also truly essential for the domestic market. According to a representative from the Department of Quality, Processing, and Market Development, current retail channels at home and abroad are effective bridges between producers and consumers.
In the Mekong Delta - the largest agricultural region in the country, some enterprises have actively tapped into the domestic market, exemplified by bringing OCOP products into modern distribution channels. A survey at some border trade supermarkets in An Giang shows that goods range up to 20,000 - 30,000 products of various types, 90% of which are Vietnamese products. To stimulate consumption, An Giang province also organizes many meaningful promotional and trade connection activities.
For gardeners in Lam Dong province, strict quality control of products enhances the strength of producers, helping agricultural products to be better consumed in the domestic market. Currently, Lam Dong's agricultural region has formed 243 linked chains corresponding to thousands of hectares of cultivated land. Consistent quality - something that farmers paid little attention to in the past, is now seen by many as a criterion for easy consumption of produced agricultural products.
The program "Accompanying OCOP - Honoring Vietnamese Agricultural Products," an event in a series of activities celebrating International Cooperative Day, took place across the entire 800-point sales system of Saigon Co.op from July 4 to 17. Accordingly, the Co.opmart, Co.opXtra, and Co.op Food supermarket chains have been selling more than 500 OCOP products from cooperatives across the country. This is an opportunity for people to access products from all over the country at affordable prices.
Besides the domestic market, many modern retail systems in Ho Chi Minh City are also actively organizing events to connect and support bringing goods, especially agricultural products, to consumption in neighboring markets. Nguyen Nguyen Phuong, Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, recognizes that modern retailers have been taking positive steps in building cooperative programs to control product quality, contributing to spreading the Vietnamese brand to the international market.
For example, a representative of MM Mega Market Vietnam shared that since 2019, the unit has been exporting Vietnamese agricultural and seafood products, including sweet potatoes, dragon fruit, pomelo, coconut, tra fish, and shrimp, to markets such as Thailand, Singapore, Hong Kong, and Turkey. Currently, the supermarket still regularly exports 2 - 4 containers per month of dragon fruit to the Thai and Chinese markets. In 2024, MM Mega Market aims to double the export volume of agricultural products, conquering demanding markets such as Australia, Germany, and the Netherlands.
From efforts to connect the domestic market to spreading the Vietnamese agricultural brand to the world, it is evident that agricultural and food producers need to seriously change their mindset, focusing on developing products that meet consumer needs and tastes. Additionally, adapting to new trends in multi-channel shopping and online business is also an important factor in helping businesses reduce intermediary costs and increase efficiency in product consumption.
Tran Tung
Related news
#Vietnamese goods
Startup Selex Motors became the second electric vehicle brand to export abroad
According to the founder of Selex Motors, the plan to export abroad came earlier than expected, and in the future, Selex Motors also aims to develop other markets in Southeast Asia.
Q2/2024: Vinamilk reported highest revenue growth in two years
Vinamilk has just announced its Q2/2024 business results with several highlights. Notably, consolidated total revenue reached a record high of 16,665 billion VND, making this the highest growth quarter since the beginning of 2022.
Expanding foreign markets for Vietnamese goods
Vietnamese enterprises have made great efforts in effectively using FTAs to penetrate and bring Vietnamese goods to the international market.
Vietnam's coffee chain market witnessed robust growth
According to statistics from Mibrand, Vietnam's coffee chain market is currently led by five major brands: Highland Coffee, Trung Nguyên e-coffee, The Coffee House, Phúc Long, and Katinat.
Vinamilk: The only FMCG enterprise in the Top 50 Listed Companies by FORBES Vietnam for 12 consecutive years
For 12 consecutive years, Vinamilk has maintained its position among the leading group in the Top 50 Best Listed Companies ranking. It is also the sole representative of both the dairy industry and the FMCG sector to hold this record.
Agricultural export businesses must comply with EU's maximum residue level regulations
By February 2025, the EU will have new regulations affecting many important agricultural products from Vietnam, including coffee, pepper, rice, durian, banana, mango, and vegetables like onion, garlic, and chili.
Đọc thêm Business
Apartment prices continue to rise far beyond workers' incomes
Apartment prices continue to rise sharply, increasingly out of reach for workers' incomes. This gap not only creates significant financial pressure but also makes homeownership increasingly difficult for the majority of people.
The stock market faces increasing selling pressure, VN-Index sank into the red
The strong selling pressure across the market, especially in the blue-chip stocks, has caused the VN-Index to drop sharply, even falling below the 1,270-point mark at times.
VREC and HREC create opportunities for member businesses to connect with Nippon Paint Vietnam
Recently, at the headquarters of Nippon Paint Vietnam, the Vietnam Real Estate Club (VREC) and the Ho Chi Minh City Real Estate Club (HREC) successfully organized a networking event for member businesses.
Cash flow real estate: New investment trend in 2024
Cash flow real estate has become an investment trend in 2024 due to its stable profitability from leasing and business operations. Interest in this type of real estate demonstrates the demand for sustainable profits in an uncertain economic context.
Is the gold price stabilization policy truly effective?
Dr. Bùi Duy Tùng, an Economics lecturer at RMIT University, assesses the pros and cons of the gold price stabilization policies implemented by the State Bank of Vietnam (SBV) in recent times.
Why is there a need for a development proposal in the field of cultural industries?
In the context of globalization and the booming creative economy, cultural industries are increasingly important in national development strategies. Vietnam needs a development proposal in this field to tap into its potential.
Mastering Real Estate Business Law to be ready for the next growth cycle
In the context of the changing real estate market alongside new legal regulations, understanding the Real Estate Business Law is a crucial factor for businesses and investors to seize opportunities and prepare well for the new cycle.
The impact of FDI on the growth of serviced apartments
Foreign direct investment (FDI) stimulates the growth of serviced apartments by increasing demand from international experts. FDI drives market expansion, particularly in rapidly developing areas.
"Vietnam's startup ecosystem in 2024 remains on a path of promising development"
This is also the assessment of Dr. Chu Duc Hoang, Chief of Office of the National Technology Innovation Fund, when evaluating the overall picture of Vietnamese startups from the beginning of 2024.
Export-import credit is entering a “busy season”
Export-import credit is entering a bustling season, with increased activities to support businesses in expanding their international markets. Banks and financial institutions are ramping up funding, meeting the growing demand in global trade.