Phu Tho: Enhance and fortify the efficacy of OCOP products

DNHN - Document No. 4553/UBND-NNTN, which was recently issued by the People's Committee of Phu Tho province, pertains to the reinforcement of guidance for the efficient execution of the One Commune One Product (OCOP) Programme from 2021 to 2025.

To ensure closeness and determination, the Chairman of the Provincial People's Committee subsequently requested that the Department of Agriculture and Rural Development, pertinent departments and branches, and People's Committees of districts, cities, and towns continue to innovate and improve their efficiency in leadership and direction. precise, precise.

Concentrate on directing and evaluating recently accomplished specific results, and have adjustment plans in place to ensure exceeding the aforementioned province-wide objectives: 228 products certified to OCOP standards with three stars or higher; the creation of stable employment for over 6,000 rural workers; and a 10–15% increase in the average product value after certification.

Simultaneously, encourage the participation of forty additional organisations (farms, cooperatives, and businesses) in product standardisation; The percentage of goods whose production and consumption are interconnected along the value chain has surpassed 40%. At least one point is established by each district, city, and town to introduce, market, and distribute OCOP products. 100 per cent of municipalities, wards, and communes have products that are part of the programme.

Furthermore, it ensures sustainability by supporting innovation and enhancing production organisation efficiency, with an emphasis on promoting linkages in commodity production along the value chain; efficiently harnessing and promoting the advantages and potential of each region and locality; arranging goods production on a sufficient scale; and concurrently implement scientific and technological advancements to enhance the quality, design, value, and competitiveness of the products.

Organise trade promotion programmes, fairs, and festivals; Promote and introduce products in a variety of practical and effective ways; Pay close attention to trade promotion activities. Leveraging the capabilities and benefits of electronic commerce while promoting transactions on digital platforms and cyberspace.

Implement policies and mechanisms that support the development of OCOP products synchronously; mobilise and integrate capital from projects and programmes with the same objectives to support the standardisation of OCOP products, invest in expanding the scale of goods production, and enhance product quality to meet current standards. the greater the market price.

At present, 194 products and product groups in the province have been certified as meeting OCOP standards of 3 stars or higher. The estimated value of these products exceeds 360 billion VND, and they have generated stable employment for over 4,000 individuals, earning between 5 and 7 million VND per month.

P.V