Participating in the frenetic end-of-year promotional communications endeavors of Vietnamese brands

DNHN - As Biti's Hunter, Diana Vietnam, Vinamilk, and MBBank begin to compete in the "race" to attract customers during the end-of-year festivals, they have launched their engaging advertising campaigns.

Diana Vietnam: Keeping an eye on the technology station at infinity

The Diana Vietnam brand debuted an exceptionally one-of-a-kind "infinity technology station" over the weekend to advertise its new line of activated carbon products. Attendees and participants flocked to Landmark 81 in Ho Chi Minh City to witness and participate in the occasion.

The event space designed by the brand is thus partitioned into four primary zones. Guests will enter the event by traversing an infinity technology space comprised of a variety of one-of-a-kind activated carbon models. The LED ROOM, in particular, is a space that combines sound, light, and images to enchant the guests.

Diana Vietnam's lucky draw event not only provides users with multisensory gratification but also presents them with the chance to win thousands of intriguing gifts. In particular, participants are eligible to acquire an assortment of appealing prizes, including Dyson hair dryers, Fujifilm Instax cameras, Airpods Max, and more.

Many users, particularly young people, have been captivated by Diana Vietnam's infinity-activated carbon technology station, which has attracted their interest through investments in scale, technology, and an assortment of engaging activities.

"If you go at night, you will encounter ___________," said Biti's Hunter.

The day will be a time for everyone to study, work, and be concerned with clothing and nutrition. The remainder of the night will be devoted to rest and energy preparation for the following day of work. Nevertheless, some adolescents regard daytime activities as "draughts." Their lives commence in earnest only as night descends.

Biti's Hunter, which was inspired by the proverb "If you walk at night, you might encounter a ghost," has demonstrated that nocturnal encounters are not as ominous and terrifying as the proverb implies or as the general public generally believes. "If you go at night, you will meet ____ one day" was the slogan used to promote the new Midnight 2K23 shoe collection. The brand has formed partnerships with dancer Tammy, the band 9xacly, and DJ Khoaly; these young individuals symbolize the demographic of young people whose primary work hours frequently transpire during the night. They can "become whatever they want" and have unforgettable experiences during this time. Additionally, the Hunter shoe collection by Biti serves as their companion for the duration of the evening.

Biti's Hunter hopes that this will convey the following message: "Daytime is insufficient; activate #DarkModeOn and allow the night to guide you," as midnight spaces can be the perfect setting for users to explore and discover. engage in activities that they have never tried before.

"The unimaginable" is the subject of Vinamilk Green Farm.

The introduction of Vinamilk Green Farm fresh milk occurred in 2021. These fresh milk products are sourced from purebred, high-quality cow breeds that are imported from nations including the United States, Australia, and New Zealand.

The farm Vinamilk has implemented cutting-edge technology to monitor the health of its dairy cows via electronic chips; in addition, the cows' diet is regimented, and automated feeding robots are utilized. In addition, the cows here enjoy daily massages, cool baths, and music listening. As a result, the nutritional value and quality of the fresh milk produced by the Vinamilk Green Farm system are enhanced.

Following an extensive period of investigation and enhancement, Vinamilk formally introduced the Green Farm milk line, which features revolutionary Hoover technology. To publicize this new product, the company produced a sixty-second TVC.

The advertisement is set against a natural backdrop consisting of clear skies and verdant grass, which serves to convey in part the ambiance of the location where the cattle are raised. Additionally, Vinamilk astutely assures users through the use of metaphor that vacuum-sealed fresh milk will induce a sensation of lightness and comfort comparable to that of flight. Graphic designer Truong Thuy revealed on her personal Facebook page that she utilized A.I. to create the storyboard and shooting board for this television commercial.

MBBank: Green Dawn: HiGreen Project

In response to the fact that many urban children lack access to outdoor play areas, MBBank and vRace have collaborated to execute the "HiGreen - Green Dawn" campaign. The campaign specifically encourages all individuals to engage in jogging or walking at any time and in any location. Users must connect to one of three applications—vRace, Strava, or Garmin—to monitor their distance.

Users have the opportunity to not only engage in personal exercise but also make a positive contribution to the community through their running activities. MBBank reports that for every 1 kilometer completed by a customer, the bank will contribute 3,000 VND to support social enterprises. The objective of the campaign is to amass a total of 8.1 billion VND, or 2.7 million kilometers. Instead of the full reciprocal sum, ten abandoned landfills will be converted into public playgrounds.

Additionally, users who participate in this campaign will be eligible to receive valuable gifts. All athletes who complete at least one kilometer of the challenge will be awarded a program-issued electronic certificate and medal, in addition to a variety of other prizes, including a HiGreen running shirt and registration to attempt to break the record for the good sports campaign. wish,...

As of the present moment, the Charity website documents the participation of over 1,000,000 kilometers by over 19,000 athletes. Fundraising efforts have thus far cumulatively raised 3 billion VND. The duration of the campaign is through January 15, 2024.

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