From a Great Invention to a Billion-Dollar Business

DNHN - Rich Products, having spent 79 years building and developing its products, is now recognised as one of the industry leaders in plant-based frozen food manufacturing.

The founder of Rich Products Group, Mr Robert E. Rich, hails from a family with a well-known ice cream business heritage in the United States. Using all of his might, his father, Sir Paul Rich, used the Rich Ice Cream Company to become the most successful large-scale ice cream private company in the US during that time.

Robert E. Rich, possessing astute vision and astute economic acumen, rapidly ascertained that the animal milk-dependent production sector would confront numerous obstacles, including fluctuations in seasonal quality, uneven flavour, and other issues. During that period, when there was a shortage of milk, Mr. Rich created a new recipe and released whipped frozen ice cream made from soybeans. Following this discovery, the Rich Products Group was established in 1945 and expanded swiftly to become the pioneering company in the frozen food industry made from plants.

The corporation first appeared in Vietnam in the 1990s with its buttercream product, which is popular in the baking industry. By introducing a novel ingredient to the Vietnamese market, Rich’s transformed the baking industry, helping bakeries in Vietnam increase productivity and simplify the baking process.

In addition to baking, Rich’s also expanded its product offerings to the beverage industry, helping customers create blended iced drinks, milk tea, salted coffee, and more, thereby enriching the culinary experience and becoming an indispensable drink in the daily lives of Vietnamese people.

Furthermore, by the end of 2023, Rich’s Vietnam had attracted more than 200 dedicated employees, many of whom had helped build the company for more than 10 years of their careers. The strategy of empowering employees through a rigorous training plan is also considered an effective way to build and maintain the corporation’s talented and loyal workforce.

P.V