Ba Ria - Vung Tau is the most popular tourist destination among Vietnamese.

DNHN - According to The Outbox's Most Loved Ranking for the second quarter of 2023, Ba Ria - Vung Tau continues to be a popular destination for Vietnamese tourists.

Ba Ria - Vung Tau did not stop attracting tourists in the second quarter of 2023 after successfully topping the rankings in the first quarter of 2023. The level of tourists' trust and affection for Ba Ria - Vung Tau continues to rise, contributing to its No. 1 standing in the hearts of Vietnamese tourists.

Da Nang, Hanoi, and Ho Chi Minh City are equally alluring destinations that occupy the following positions in the ranking. Da Lat (Lam Dong) is also on the list of popular tourist destinations.

The Most Loved Ranking is a ranking based on the evaluation of the level of love and awareness of tourism brands by Vietnamese tourists. A model that monitors the tourism behavior of Vietnamese tourists collects data continuously, allowing for the periodic updating and evaluation of changes in opinion regarding destinations and tourism brands.

It should be noted that the Most Loved Ranking measures only the consumption trends voted on by Vietnamese tourists, not the actual number of tourists who visit each destination.

In addition to domestic destinations, statistics indicate a shift in the preferences of Vietnamese tourists for international destinations.

In the most recent quarter, Vietnamese individuals ranked Korea and Japan as the two most desirable travel destinations. However, during the second quarter of 2023, significant changes have occurred.

Thailand has risen from fourth place in the Q1/2023 popularity rankings to first, with a 15% increase in its popularity rate compared to the previous quarter.

South Korea fell to second place, while Japan and Singapore maintained their third-place position. In addition, China has surpassed the United Kingdom to become one of the top five international destinations chosen by Vietnamese tourists.

The Outbox emphasizes that Asian destinations have recently captured the affection and preference of Vietnamese tourists.

In addition, the ranking provides a list of the most beloved domestic airline brands, travel agencies, online travel agencies, and international hotel brands among Vietnamese citizens.

This ranking includes a new update of the change in visitor vote rate relative to the previous quarter. This provides destinations and brands in the tourism industry with a clearer picture of their brand perception among Vietnamese tourists.

P.V (t/h)