#global rankings

Vietnam - a ray of hope in the process of establishing and growing a worldwide national brand

According to a recently published Brand Finance report on brand valuation, many countries will be unable to maintain their international brand rankings in 2021 due to the severe impact of the COVID-19 pandemic on the global economy, but Vietnam will retain its 33rd position in the top 100 strongest national brand values in the world. This result validates that the country's national brand is being developed and built according to the correct standards and procedures.